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Cogent Psychology Volume 4, 2017 - Issue 1
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Research Article

The green brand: Explicit and implicit framing effects of ecolabelling on brand knowledge

Steffen SchmidtInstitute of Marketing and Management, Leibniz University of Hannover, Koenigsworther Platz 1, 30167Hannover, Lower Saxony, GermanyCorrespondence[email protected]
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,
Sascha LangnerInstitute of Marketing and Management, Leibniz University of Hannover, Koenigsworther Platz 1, 30167Hannover, Lower Saxony, Germany
,
Nadine HennigsInstitute of Marketing and Management, Leibniz University of Hannover, Koenigsworther Platz 1, 30167Hannover, Lower Saxony, Germany
,
Klaus-Peter WiedmannInstitute of Marketing and Management, Leibniz University of Hannover, Koenigsworther Platz 1, 30167Hannover, Lower Saxony, Germany
,
Evmorfia KarampourniotiInstitute of Marketing and Management, Leibniz University of Hannover, Koenigsworther Platz 1, 30167Hannover, Lower Saxony, Germany
&
Gesa LischkaKochstrasse™ – Agentur für Marken GmbH, Plaza de Rosalia 3, 30449Hannover, Lower Saxony, Germany
|
Benny BriesemeisterNeurospective GmbH, Germany
(Reviewing Editor) show all
Article: 1329191 | Received 31 Oct 2016, Accepted 08 May 2017, Published online: 18 May 2017

Citations (5)

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Read on this site (1)

Matthias Limbach, Steffen Schmidt, Klaus-Peter Wiedmann, Sascha Langner & Michael Schiessl. (2019) Communicating Sponsor Brands Playfully in Video Games: Evaluating the Impact of In-Game Advertising on Dual Brand Knowledge. Journal of Global Sport Management 4:3, pages 211-235.
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Articles from other publishers (4)

Steffen Schmidt, Sascha Langner & Michael Schiessl. 2022. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace. From Micro to Macro: Dealing with Uncertainties in the Global Marketplace 297 309 .
Igor Trišić, Snežana Štetić, Donatella Privitera, Marko D. Petrović, Marija Maksin, Slavoljub Vujović, Zoran Jovanović & Marija Kalinić. (2021) Perspectives on Sustainable Tourism Development in the Hotel Industry—A Case Study from Southern Europe. Sustainability 13:10, pages 5563.
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Matthias Limbach, Philipp Fessler, Steffen Schmidt & Frank Buckler. 2020. Marktforschung für die Smart Data World. Marktforschung für die Smart Data World 229 251 .
Klaus-Peter Wiedmann, Gerald-Alexander Beese, Steffen Schmidt, Sascha Langner & Michael Schiessl. 2018. Service Business Development. Service Business Development 541 566 .

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