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Cogent Psychology Volume 5, 2018 - Issue 1
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Review Article

Public health social media communications and consumer neuroscience

Joanne M. HarrisFaculty of Health, Arts & Design, Brain and Psychological Sciences, Research Centre School of Health Sciences, Swinburne University of Technology, P. O. Box 218, Hawthorn3122, Melbourne, AustraliaView further author information
,
Joseph CiorciariFaculty of Health, Arts & Design, Brain and Psychological Sciences, Research Centre School of Health Sciences, Swinburne University of Technology, P. O. Box 218, Hawthorn3122, Melbourne, AustraliaCorrespondence[email protected]
&
John GountasSchool of Business & Governance, Murdoch University, Murdoch, Western Australia, Australia
|
Cornelia DureggerWebster Vienna Private University, Austria
(Reviewing Editor)
Article: 1434058 | Received 30 Jun 2017, Accepted 25 Jan 2018, Published online: 01 Feb 2018

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Claudia Parvanta, R.W. Hammond, W. He, R. Zemen, S. Boddupalli, K. Walker, H. Chen & R.N. Harner. (2022) Face Value: Remote facial expression analysis adds predictive power to perceived effectiveness for selecting anti-tobacco PSAs. Journal of Health Communication 27:5, pages 281-291.
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Akın AKPUR & Burhanettin ZENGİN. (2022) Turizm Nöropazarlamasında Bilişsel Aktivite Ölçüm Yöntemlerinin Kullanımına Yönelik Bir Betimsel AnalizA Descriptive Analysis of the Use of Cognitive Activity Measurement Methods in Tourism Neuromarketing. Güncel Turizm Araştırmaları Dergisi 6:2, pages 698-715.
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Daniel Osorio-Barreto, Daniel Alfredo Landínez-Martínez & Juan Carlos Chica-Mesa. (2022) Neuroeconomía y toma de decisiones financieras: aproximación desde una revisión sistemática de literatura. Revista CEA 8:16, pages e1911.
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Pratap Chandra Mandal. (2022) Socially-Responsible Target Marketing and Marketing Communications. International Journal of Social Ecology and Sustainable Development 13:1, pages 1-16.
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Lorena Robaina-Calderín & Josefa D. Martín-Santana. (2021) A review of research on neuromarketing using content analysis: key approaches and new avenues. Cognitive Neurodynamics 15:6, pages 923-938.
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Pratap Chandra Mandal. (2021) Socially-Responsible Marketing Communications. Journal of Media Management and Entrepreneurship 3:1, pages 1-17.
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Gülcan ŞANTAŞ & Fatih ŞANTAŞ. (2020) Güncel Pazarlama Yaklaşımlarının Sağlık Hizmetlerinde UygulanabilirliğiThe Application of Contemporary Marketing Approaches in the Health Services. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 22:2, pages 432-443.
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Edward Pinkney, Hoi Fung Wong & Pui Fai Wong. 2020. Primary Care Revisited. Primary Care Revisited 277 294 .
John Gountas, Sandra Gountas, Joseph Ciorciari & Piyush Sharma. (2019) Looking beyond traditional measures of advertising impact: Using neuroscientific methods to evaluate social marketing messages. Journal of Business Research 105, pages 121-135.
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Harris, Ciorciari & Gountas. (2019) Consumer Neuroscience and Digital/Social Media Health/Social Cause Advertisement Effectiveness. Behavioral Sciences 9:4, pages 42.
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