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Cogent Business & Management Volume 2, 2015 - Issue 1

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Research Article

“Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising

Nithima SumpraditBureau of Drug Control, Thailand Food and Drug Administration, Nonthaburi, ThailandView further author information

Richard P. BagozziBehavioral Science in Management, Ross School of Business, University of Michigan, 701 Tappan St., Ann Arbor, MI48109-1234, USACorrespondence[email protected]
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Frank J. AscioneClinical and Social and Administrative Sciences, University of Michigan College of Pharmacy, Ann Arbor, MI48109, USA

https://orcid.org/0000-0002-8087-3148 View further author information

Article: 1024926 | Received 18 Nov 2014, Accepted 26 Feb 2015, Published online: 27 Mar 2015

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https://doi.org/10.1080/23311975.2015.1024926
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Articles from other publishers (3)

Kristen Giombi, Jessica Thompson, Candi Wines, Ryan Haughney, Helen W. Sullivan & Kevin R. Betts. (2023) A scoping review of empirical research on prescription drug promotion. Research in Social and Administrative Pharmacy 19:6, pages 859-872.
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Jaya Rani, Saibal K. Saha, Vivek Pandey & Ajeya Jha. 2021. Advances in Systems, Control and Automations. Advances in Systems, Control and Automations 677 684 .

Jaya Rani, Samrat Kumar Mukherjee, Ajeya Jha & Bibeth Sharma. 2020. Advances in Communication, Devices and Networking. Advances in Communication, Devices and Networking 123 131 .

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