https://orcid.org/0000-0002-5546-1088
Citations (6)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (1)
Maria Naureen Shahid, Waseem Hassan & Lubaba Sadaf. (2021) Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan. Journal of Political Marketing 0:0, pages 1-30.
Read now
Read now
Articles from other publishers (5)
Kyung-Soo Lee & Ki-Nam Jin. (2021) A Study on Cognitive Responses of Scent in Fashion Store : Based on EEG (Electroencephalogram) Testing. Journal of the Korean Society of Costume 71:6, pages 97-115.
Crossref
Crossref
Lisa Ferraz, Helena Nobre & Belém Barbosa. 2021. Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry. Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry
366
380
.
Yanan Yu, Lori Rothenberg & Marguerite Moore. (2020) Exploring young consumer's decision‐making for luxury co-branding combinations. International Journal of Retail & Distribution Management 49:3, pages 341-358.
Crossref
Crossref
Guja Armannsdottir, Christopher Pich & Louise Spry. (2019) Exploring the creation and development of political co-brand identity. Qualitative Market Research: An International Journal 22:5, pages 716-744.
Crossref
Crossref
Megan Kalambo & Jay R. Parikh. (2018) Collaborative Branding of Partnered Health Systems in Radiology. Journal of the American College of Radiology 15:1, pages 107-111.
Crossref
Crossref