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Cogent Business & Management Volume 5, 2018 - Issue 1
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Research Article

Analysis of the intrinsic signals, extrinsic signals and the expected quality of the organic tortilla to assess its purchasing intentions

Brenda Patricia Gallegos-HernándezUniversidad Popular Autónoma del Estado de Puebla, MéxicoView further author information
,
Héctor Hugo Pérez-VillarrealUniversidad Popular Autónoma del Estado de Puebla, MéxicoCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-5757-7386View further author information
ORCID Icon,
Igor BarahonaUniversidad Nacional Autónoma de México, MéxicoView further author information
&
Yesica Mayett-MorenoUniversidad Popular Autónoma del Estado de Puebla, MéxicoView further author information
|
Len Tiu WrightDe Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor)
Article: 1548548 | Received 31 Aug 2018, Accepted 06 Nov 2018, Published online: 29 Nov 2018

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