Citations (6)
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Read on this site (2)
Raman Amirtha & V. J. Sivakumar. (2022) Building loyalty through perceived value in online shopping – does family life cycle stage matter?. The Service Industries Journal 42:15-16, pages 1151-1189.
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Rambabu Lavuri & Vidyadhar Reddy Aileni. (2022) TV Advertisements: Assessing the Moderating Effect of Children's Pester Power on Parents Purchase Decision. Journal of Promotion Management 28:5, pages 625-649.
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Articles from other publishers (4)
Stephen Snow, Sarah Matthews, Yueer Chen, Sicheng Yang & Mark Bayley. (2023) Designing serious games to engage children with energy saving in the home: potential learning outcomes and design considerations. Journal of Computers in Education.
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Belinda Senooane & Johannes Wiid. (2023) Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective. Journal of Marketing and Consumer Behaviour in Emerging Markets 2023:2(17), pages 46-65.
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Belinda Senooane. (2023) The commercialisation of childhood? Materialism values of South African tweens. International Journal of Research in Business and Social Science (2147- 4478) 12:4, pages 353-362.
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Adnane Derbani, Wiwiek Rabiatul Adawiyah & Siti Zulaikha Wulandari. (2022) Impact of online buying behavioral tendencies of Generation Z on their parents’ consumption behavior: Insight from Indonesia. Innovative Marketing 18:2, pages 39-48.
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