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Cogent Business & Management Volume 6, 2019 - Issue 1
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Research Article

Determinants of online shopping among tertiary students in Ghana: An extended technology acceptance model

Daniel Ofori1 Department of Marketing and Supply Chain Management, School of Business University of Cape Coast, Cape Coast, GhanaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7546-6716View further author information
ORCID Icon &
Christina Appiah-Nimo2 Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlin, Zlin, Czech RepublicORCID Iconhttps://orcid.org/0000-0001-5597-3553View further author information
ORCID Icon |
Len Tiu Wright3 De Montfort University Faculty of Business and Law, UKView further author information
(Reviewing editor:)
Article: 1644715 | Received 25 Apr 2019, Accepted 11 Jul 2019, Published online: 31 Jul 2019

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Weng Marc Lim, Sahil Gupta, Arun Aggarwal, Justin Paul & Priyanka Sadhna. (2021) How do digital natives perceive and react toward online advertising? Implications for SMEs. Journal of Strategic Marketing 0:0, pages 1-35.
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Articles from other publishers (23)

Sabiha Khatoon, Imran Anwar, Mushahid Ali Shamsi & Asiya Chaudhary. (2023) Consumers' behavioral intention toward online shopping in the post‐COVID ‐19 period . International Journal of Consumer Studies.
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Kenan ATEŞGÖZ. (2023) AN INVESTIGATION OF ONLINE SHOPPING PRACTICES WITHIN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL FROM 2000 TO THE PRESENT: A SYSTEMATIC LITERATURE REVIEW2000 YILINDAN GÜNÜMÜZE TEKNOLOJİ KABUL MODELİ ÇERÇEVESİNDE ÇEVRİMİÇİ ALIŞVERİŞ PRATİKLERİNİN İNCELENMESİ: BİR SİSTEMATİK LİTERATÜR TARAMASI. Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi 13:3, pages 1733-1758.
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Theresa Macheka, Emmanuel Silva Quaye & Neo Ligaraba. (2023) The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions. Young Consumers.
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Abraham Yeboah, Ofosu Agyekum, Vida Owusu-Prempeh & Kwadwo Boateng Prempeh. (2023) Using social presence theory to predict online consumer engagement in the emerging markets. Future Business Journal 9:1.
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Mulatu Tilahun, Eshetie Berhan & Gezahegn Tesfaye. (2023) Determinants of consumers’ purchase intention on digital business model platform: evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique. Journal of Innovation and Entrepreneurship 12:1.
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Daniel Ofori, Osman Light & Joseph Ankomah. (2023) Adoption intentions of electronic procurement among public sector organisations (PSOs) in Ghana: emerging economy perspective. Journal of Public Procurement 23:2, pages 179-199.
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Kenan ATEŞGÖZ & Cemil ULUKAN. (2023) ATTITUDES OF Y AND Z GENERATIONS TOWARDS ONLINE SHOPPINGY VE Z KUŞAKLARININ ONLINE ALIŞVERİŞ TUTUMLARI. Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 24:1, pages 20-49.
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Charbel M. El Khoury, Mrinalini Choudhary & Adel F. Al Alam. (2023) Consumers’ Online Purchasing Intentions Post COVID-19: Evidence from Lebanon and the Kingdom of Bahrain. Administrative Sciences 13:1, pages 17.
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Nguyen Thi Mai Anh & Nguyen Thi Hue. 2023. Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022). Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022) 98 113 .
Daniel Ofori, Christina Appiah-Nimo & Francis O. Boachie-Mensah. 2023. Public Sector Marketing Communications, Volume II. Public Sector Marketing Communications, Volume II 185 211 .
Giuliana del Pilar Saravia-Ramos, Irma Milagros Carhuancho-Mendoza, Fabricio Alfonso Vasco-Mora & Natividad Carmen Orihuela-Ríos. (2022) Determinantes de la decisión de compra virtual de los consumidores en los países de Perú y Ecuador. Revista Venezolana de Gerencia 27:Especial 8, pages 1362-1381.
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Cheng-Mei Tung. (2022) Exploring the Influential Factors of Continuous Online Shopping Intention. International Journal of Technology and Human Interaction 18:1, pages 1-16.
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Kojo Kakra Twum, Daniel Ofori, Gabriel Keney & Bright Korang-Yeboah. (2021) Using the UTAUT, personal innovativeness and perceived financial cost to examine student’s intention to use E-learning. Journal of Science and Technology Policy Management 13:3, pages 713-737.
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Kedar Bhatt. (2021) Adoption of online streaming services: moderating role of personality traits. International Journal of Retail & Distribution Management 50:4, pages 437-457.
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Aqeela Saleem, Javed Aslam, Yun Bae Kim, Shazia Nauman & Nokhaiz Tariq Khan. (2022) Motives towards e-Shopping Adoption among Pakistani Consumers: An Application of the Technology Acceptance Model and Theory of Reasoned Action. Sustainability 14:7, pages 4180.
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Rochman Hadi Mustofa, Dias Aziz Pramudita, Dwi Atmono, Rasika Priyankara, Mochammad Chairil Asmawan, Muhammad Rahmattullah, Saringatun Mudrikah & Leonny Noviyana Sakti Pamungkas. (2022) Exploring educational students acceptance of using movies as economics learning media: PLS-SEM analysis. International Review of Economics Education 39, pages 100236.
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Linus Osuagwu. (2022) CONSUMER BEHAVIOUR DETERMINANTS: EVIDENCE FROM MBA STUDENTS. Journal of Management and Business Education 5:1, pages 20-37.
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Md. Mahiuddin Sabbir, Mazharul Islam & Samir Das. (2020) Understanding the determinants of online pharmacy adoption: a two-staged SEM-neural network analysis approach. Journal of Science and Technology Policy Management 12:4, pages 666-687.
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Linus Osuagwu. (2021) Executive assessment of MBA graduates in Nigerian companies. Higher Education, Skills and Work-Based Learning 11:4, pages 811-822.
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Sukaris Sukaris, Wiki Renedi, Maulidyah Amalina Rizqi & Budiyono Pristyadi. (2021) Usage Behavior on Digital Wallet: Perspective of the Theory of Unification of Acceptance and Use of Technology Models. Journal of Physics: Conference Series 1764:1, pages 012071.
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Sunday Adewale Olaleye & Manuela Gutiérrez-Leefmans. 2021. Design, Operation and Evaluation of Mobile Communications. Design, Operation and Evaluation of Mobile Communications 207 218 .
Abdul Bashiru Jibril, Michael Adu Kwarteng, Michal Pilik, Elsamari Botha & Christian Nedu Osakwe. (2020) Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana. Sustainability 12:3, pages 854.
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Nyoman Sri Subawa. (2021) Differences of Gender Perception in Adopting Cashless Transaction Using Technology Acceptance Model. SSRN Electronic Journal.
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