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Cogent Business & Management Volume 6, 2019 - Issue 1
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Research Article

Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

Salem A. Al-Jundi1 College of Business, Al Ain University, Al Ain, UAECorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-0725-2935View further author information
ORCID Icon,
Ahmed Shuhaiber2 College of Technological Innovation, Zayed University, Abu Dhabi, UAEORCID Iconhttps://orcid.org/0000-0001-9827-2028View further author information
ORCID Icon &
Reshmi Augustine3 Department of Business, Al Jaheli Institute of Science and Technology, Abu Dhabi Vocational Education and Training Institute, Al Ain, Abu Dhabi, UAEORCID Iconhttps://orcid.org/0000-0002-7253-3733View further author information
ORCID Icon |
Len Tiu Wright4 De Montfort University Faculty of Business and Law, United KingdomView further author information
(Reviewing editor)
Article: 1698849 | Received 23 Sep 2019, Accepted 25 Nov 2019, Published online: 06 Dec 2019

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Kuo-Ming Chu. (2023) A consumer innovation resistance theory perspective on the advanced driver assistance systems. Economic Research-Ekonomska Istraživanja 36:3.
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Yongge Niu, Zhangdi Wei, Andy W. Hao & Banggang Wu. (2023) No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads. Journal of Business-to-Business Marketing 30:2, pages 215-236.
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Emile Saker Nkwei, Mornay Roberts-Lombard & Daniel Kofi Maduku. (2023) Modeling Condom Brand Loyalty of Young South African Adults – An Expectancy Confirmation Perspective. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-25.
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EunPyo Hong & Jiseon Ahn. (2023) Role of Functional Company Characteristics on Food Franchisee Behavior. Journal of Business-to-Business Marketing 30:1, pages 107-123.
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H. A. Dimuthu Maduranga Arachchi & G. D. Samarasinghe. (2023) Impulse Purchase Intention in an AI-mediated Retail Environment: Extending the TAM with Attitudes Towards Technology and Innovativeness. Global Business Review.
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Minh-Tri Ha, Giang-Do Nguyen, Thi Huong-Thanh Nguyen & Bich-Duyen Thi Nguyen. (2023) The use of dietary supplements and vitamin consumption during and after the Covid pandemic in Vietnam: a perspective of user-generated content. Humanities and Social Sciences Communications 10:1.
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Ali Ahmad Trawnih, Ahmad Samed Al-Adwan, Husam Yaseen & Waleed Mugahed Al-Rahmi. (2023) Determining perceptions of banking customers regarding fingerprint ATMs. Information Development.
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Ayman Abdalmajeed Alsmadi, Ahmed Shuhaiber & Khaled Saleh Al-Omoush. (2023) Risky? So, why people are getting back to invest in cryptocurrencies? The United Arab Emirates as a case. Kybernetes.
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Aisyah Shafira Maharani & Anas Hidayat. (2023) The influence of brand innovativeness and quality affect consumer perceived value. International Journal of Research in Business and Social Science (2147- 4478) 12:4, pages 15-32.
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Ji-Hye Kim & Eungoo Kang. (2023) An Empirical Research: Incorporation of User Innovativeness into TAM and UTAUT in Adopting a Golf App. Sustainability 15:10, pages 8309.
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Mohammad Enamul Hoque, Perengki Susanto, Najeeb Ullah Shah, Husnil Khatimah & Abdullah Al Mamun. (2023) Does perceived behavioral control mediate customers' innovativeness and continuance intention of e-money? The moderating role of perceived risk and e-security. International Journal of Emerging Markets.
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Osman Seraceddin SESLİOKUYUCU. (2023) Is Gamification Important for Service Systems Non-Users? A Study on Airline Loyalty Programs. Journal of Aviation 7:1, pages 123-132.
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Devid Jegerson, Mehmood Khan & Charilaos Mertzanis. (2023) Adoption of cryptocurrencies for remittances in the UAE: the mediation effect of consumer innovation. European Journal of Innovation Management.
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Li Jiang, Mei Zhao, Hao Lin & Lvyu Yang. (2022) How Do Consumer Innovation Characteristics and Consumption Value Shape Users’ Willingness to Buy Innovative Car Safety Seats?. Sustainability 15:1, pages 172.
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Doohee Chung, Hyeongki Kim & Suho Ahn. (2022) An Integrated Study of User Acceptance and Resistance on Voice Commerce. International Journal of Innovation and Technology Management 19:07.
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Nagarajan Shanmugavel & Martina Micheal. (2022) Exploring the marketing related stimuli and personal innovativeness on the purchase intention of electric vehicles through Technology Acceptance Model. Cleaner Logistics and Supply Chain 3, pages 100029.
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Piyanoot Kamalanon, Ja-Shen Chen & Tran-Thien-Y Le. (2022) “Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior. Sustainability 14:2, pages 689.
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Dharun Kasilingam & Rajneesh Krishna. (2021) Understanding the adoption and willingness to pay for internet of things services. International Journal of Consumer Studies 46:1, pages 102-131.
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Charles Jebarajakirthy, Manish Das, Dhara Shah & Amit Shankar. (2021) Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation. Journal of Retailing and Consumer Services 63, pages 102742.
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Hania Aminah, Stephanie Hui Wen Chuah, Pei Kuan Lin, Massoud Moslehpour & Afrizal Firman. (2021) Unveiling the Factors Influencing Consumers' Continuance Intention to Use a Subscription Box. Unveiling the Factors Influencing Consumers' Continuance Intention to Use a Subscription Box.
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Radka MacGregor Pelikanova. (2021) Internal website presentations of Czech luxury fashion businesses in the COVID-19 era. Marketing and Management of Innovations 5:3, pages 211-222.
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Kadir Yildirim, Metin Saygili & Tolga Yalcintekin. (2021) The determinants of purchase intention and willingness to pay for cosmetics and personal care products. Marketing and Management of Innovations 5:2, pages 11-24.
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Anna Triwijayati, Melany & Dian Wijayanti. (2020) Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors. Innovative Marketing 16:4, pages 48-61.
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Canan Eryigit. (2020) Consumer Innovativeness: a Literature Review. Marketing and Management of Innovations:3, pages 106-119.
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