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Cogent Business & Management Volume 7, 2020 - Issue 1

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MARKETING

Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa: An enlightened marketing perspective

Thabang Excellent Mofokeng1 Marketing, University of Johannesburg - Auckland Park Kingsway Campus, 1978 gelukwaarts, Kroonstad9499, South AfricaCorrespondence[email protected]
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Len Tiu Wright2 De Montfort University Faculty of Business and Law, UNITED KINGDOMView further author information

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Article: 1811000 | Received 20 May 2020, Accepted 12 Aug 2020, Published online: 25 Aug 2020

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https://doi.org/10.1080/23311975.2020.1811000
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Citations (3)

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Articles from other publishers (3)

Michael Mncedisi Willie. (2023) EXPLORING THE EXPENDITURE ON MARKETING IN SOUTH AFRICAN MEDICAL SCHEMES. International Journal of Research -GRANTHAALAYAH 11:6.
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Michael Mncedisi Willie, Zama Mzobe & Malwandla Manyisi. (2023) Profiling Dependents Joining Medical Schemes: An Analysis of Factors Influencing Enrollment Decisions. SSRN Electronic Journal.
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Luping Liu, Wensheng Jia & Li Zhou. (2022) Generic Stability of the Weakly Pareto-Nash Equilibrium with Strategy Transformational Barriers. Journal of Function Spaces 2022, pages 1-11.
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