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Cogent Business & Management Volume 8, 2021 - Issue 1
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MARKETING

Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

Amgad S. D. Khaled1 Department of Management Information System, Al- Rowad University, Taiz, YemenCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0040-3849View further author information
ORCID Icon,
Salma Ahmed2 Department of Business Administration, Aligarh Muslim University, Aligarh, IndiaView further author information
,
Mohd. Azmi Khan2 Department of Business Administration, Aligarh Muslim University, Aligarh, IndiaView further author information
,
Eissa A. Al Homaidi3 D/O. Commerce, Aligarh Muslim University, IndiaORCID Iconhttps://orcid.org/0000-0002-6230-8276View further author information
ORCID Icon &
Ahmad Moh’d Mansour4 Business Department, Faculty of business, Al-Balqa Applied University, JordanView further author information
|
Pantea Foroudi5 MBT, Middlesex University, London, UKView further author information
(Reviewing editor)
Article: 1861752 | Received 29 Jun 2020, Accepted 05 Dec 2020, Published online: 13 Jan 2021

Citations (4)

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Read on this site (1)

Minh Duy Vo & Si Van Nguyen. (2022) Enhancing store brand equity through relationship quality in the retailing industry: evidence from Vietnam. Cogent Business & Management 9:1.
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Articles from other publishers (3)

Nasrin Mahavarpour, Reza Marvi & Pantea Foroudi. (2023) A Brief History of Service Innovation: The evolution of past, present, and future of service innovation. Journal of Business Research 160, pages 113795.
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Amgad S. D. Khaled, Najat Shakir Mahmood & Fozi Ali Belhaj. (2023) Islamic Human Resource Management in Gulf Countries: A Literature Review. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20, pages 514-525.
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Amgad S.D. Khaled, Khaled Ismail Alshaketheep, Mosab I. Tabash, Mohammad Azmi Khan & Mohammad Ahmad Al-Omari. (2021) Impact of COVID-19 on unorganized Indian retail markets. Innovative Marketing 17:3, pages 99-108.
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