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Cogent Business & Management Volume 8, 2021 - Issue 1
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MARKETING

Influences of background factors on consumers’ purchase intention in China’s organic food market: Assessing moderating role of word-of-mouth (WOM)

Shimiao Li1 Department of Management and Marketing, School of Business and Economics, University Putra Malaysia, Serdang, MalaysiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-8595-8282View further author information
ORCID Icon &
Nor Siah Jaharuddin1 Department of Management and Marketing, School of Business and Economics, University Putra Malaysia, Serdang, MalaysiaORCID Iconhttps://orcid.org/0000-0002-2772-0556View further author information
ORCID Icon |
WŁodzimierz Sroka2 WSB University, POLANDView further author information
(Reviewing editor)
Article: 1876296 | Received 19 Nov 2020, Accepted 08 Jan 2021, Published online: 29 Jan 2021

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Nguyen Thi Hoang Yen & Dung Phuong Hoang. (2023) The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms. Cogent Business & Management 10:1.
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Debarun Chakraborty. (2023) Purchase Behavior of Consumers Toward GSAs: A Longitudinal Assessment. Journal of Computer Information Systems 63:5, pages 1031-1056.
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Faeze Rezazade & Jane Summers. (2023) Assessment of Factors Contributing to Consumer Attitudes and Preferences toward Chantenay Carrots using the CHAID Model. Journal of International Food & Agribusiness Marketing 0:0, pages 1-23.
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Syed Shah Alam, Cheng-Kun Wang, Chieh-Yu Lin, Mohammad Masukujjaman & Yi-Hui Ho. (2022) Consumers’ buying intention towards healthy foods during the COVID-19 pandemic in an emerging economy. Cogent Business & Management 9:1.
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Ida Bagus Nyoman Udayana, Naili Farida, Ambar Lukitaningsih, Heru Kurnianto Tjahjono & Nuryakin. (2021) The important role of customer bonding capability to increase marketing performance in small and medium enterprises. Cogent Business & Management 8:1.
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Articles from other publishers (8)

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena & Bernardo De La Gala Velasquez. (2023) Indirect determinants of online purchase decisions: A case study of different generations in Peru. Innovative Marketing 19:1, pages 151-161.
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Ruth Areli García-León & Thorsten Teichert. (2023) Food and social media: a research stream analysis. Management Review Quarterly.
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Kalisri Logeswaran Aravindan, Thurasamy Ramayah, Munusamy Thavanethen, Murali Raman, Narinasamy Ilhavenil, Sanmugam Annamalah & Yap Voon Choong. (2023) Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value. Sustainability 15:4, pages 3009.
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Sapna Parashar, Supriya Singh & Gunjan Sood. (2023) Examining the role of health consciousness, environmental awareness and intention on purchase of organic food: A moderated model of attitude. Journal of Cleaner Production 386, pages 135553.
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Baichen Jiang & Fallah Samuel Kassoh. (2022) A Comparative Study of High-Quality Broiler Purchase Behavior between Chinese and Sierra Leonean Consumers: The Moderating Role of Uncertainty Avoidance. Sustainability 15:1, pages 457.
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Sandra Nelly Leyva-Hernández, Virginia Margarita González-Rosales, Oscar Galván Mendoza & Arcelia Toledo-López. (2022) Main Factors that Explain Organic Food Purchase Intention: A Systematic Review. Innovar 33:87, pages 93-108.
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Harry Jay Cavite, Panya Mankeb, Chanhathai Kerdsriserm, Athiwat Joedsak, Nuttanan Direksri & Suneeporn Suwanmaneepong. (2022) Do behavioral and socio-demographic factors determine consumers’ purchase intention towards traceable organic rice? Evidence from Thailand. Organic Agriculture 12:2, pages 243-258.
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Mostafa Fawzy Zayed, Hazem Rasheed Gaber & Nermine El Essawi. (2022) Examining the Factors That Affect Consumers’ Purchase Intention of Organic Food Products in a Developing Country. Sustainability 14:10, pages 5868.
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