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Cogent Business & Management Volume 9, 2022 - Issue 1

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OPERATIONS, INFORMATION & TECHNOLOGY

An empirical comparison between China and USA market on smartphone adoption

Jong Seok Kim1 Responsible for Academic-Industrial Cooperation Sungkyunkwan University, 2066 Seobu-ro Jangan-gu, Suwon-Si16419, Republic of KoreaCorrespondence[email protected]
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Article: 2036309 | Received 05 Nov 2021, Accepted 24 Jan 2022, Published online: 06 Mar 2022

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https://doi.org/10.1080/23311975.2022.2036309
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Edward Shih-Tse Wang, Jia-Yi Lin & Yu-Ting Liao. (2023) The Effects of Positive Valence and Intensity of Word-Of-Mouth and Advertising on Forming Beer Brand Equity and Purchase Intentions. Journal of Food Products Marketing 29:8-9, pages 255-269.
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