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Cogent Business & Management Volume 9, 2022 - Issue 1

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OPERATIONS, INFORMATION & TECHNOLOGY

Toward customer hyper-personalization experience — A data-driven approach

J. M. Valdez Mendia1 Customer experience & Data Analytics, 360 Centricity, Founding Partner, MexicoCorrespondence[email protected]

https://orcid.org/0000-0002-7814-5256 View further author information

J. J. A. Flores-Cuautle2 Postgraduate division, CONACYT-Tecnológico Nacional de México/I.T. Orizaba, Orizaba, Veracruz, México

https://orcid.org/0000-0003-0468-4764 View further author information

Article: 2041384 | Received 01 Oct 2021, Accepted 04 Feb 2022, Published online: 23 Feb 2022

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https://doi.org/10.1080/23311975.2022.2041384
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Christof Weinhardt, Jonas Fegert, Oliver Hinz & Wil M. P. van der Aalst. (2024) Digital Democracy: A Wake-Up Call. Business & Information Systems Engineering 66:2, pages 127-134.
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Simone Braun, Max Sauer, Jan Sürmeli & Jonas Thessen. (2024) Selbstbestimmte Identitäten im E-Commerce:Self-Sovereign Identities in E-Commerce. HMD Praxis der Wirtschaftsinformatik.
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Flor Morton, Teresa Treviño Benavides & Eduardo González-Treviño. 2024. Smart Engineering Management. Smart Engineering Management 23 41 .

Adib Bin Rashid, Ashfakul Karim Kausik, Ahamed Al Hassan Sunny & Mehedy Hassan Bappy. (2023) Artificial Intelligence in the Military: An Overview of the Capabilities, Applications, and Challenges. International Journal of Intelligent Systems 2023, pages 1-31.
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Nitin Rane, Saurabh Choudhary & Jayesh Rane. (2023) Hyper-personalization for enhancing customer loyalty and satisfaction in Customer Relationship Management (CRM) systems. SSRN Electronic Journal.
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Joachim Hasebrook & Marc Buermeyer. 2023. Kunden begeistern. Kunden begeistern 39 57 .

Pratap Chandra Mandal. (2022) Roles of Customer Databases and Database Marketing in Customer Relationship Management. International Journal of E-Business Research 18:1, pages 1-12.
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Pratap Chandra Mandal. (2022) The Roles of Customer Databases and Database Marketing in Marketing Intelligence. Journal of Business Ecosystems 3:1, pages 1-18.
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