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Cogent Business & Management Volume 9, 2022 - Issue 1

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MARKETING

Moving towards smart mobility: Factors influencing the intention of consumers to adopt the bus rapid transit (BRT) system

R. Matubatuba1 School of Consumer Intelligence and Information Systems, Department of Marketing Management, University of Johannesburg, Johannesburg, South AfricaCorrespondence[email protected]
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C.F. De Meyer-Heydenrych1 School of Consumer Intelligence and Information Systems, Department of Marketing Management, University of Johannesburg, Johannesburg, South AfricaView further author information

Article: 2089393 | Received 22 Dec 2021, Accepted 09 Jun 2022, Published online: 10 Jul 2022

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https://doi.org/10.1080/23311975.2022.2089393
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