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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

The effect of digital marketing transformation trends on consumers’ purchase intention in B2B businesses: The moderating role of brand awareness

Nguyen Ngoc HienHCMC, Industrial University of Ho Chi Minh City, Ho Chi Minh, VietnamCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3093-9065View further author information
ORCID Icon &
Tran Nguyen Huynh NhuHCMC, Industrial University of Ho Chi Minh City, Ho Chi Minh, VietnamView further author information
Article: 2105285 | Received 21 Mar 2022, Accepted 23 May 2022, Published online: 29 Jul 2022

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Abdul Aziz Nugraha Pratama, M. Luthfi Hamidi & Edi Cahyono. (2023) The effect of halal brand awareness on purchase intention in indonesia: the mediating role of attitude. Cogent Business & Management 10:1.
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Zakiyah Zahara,   Ikhsan, Ira Nuriya Santi &   Farid. (2023) Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery. Cogent Business & Management 10:2.
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Dety Nurfadilah, Sudarmawan Samidi & Wiwiek M Daryanto. (2023) Digital readiness of Islamic rural banks in Indonesia: Lesson from the COVID-19 pandemic. Cogent Business & Management 10:3.
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Articles from other publishers (8)

. (2024) Influence of Digital Marketing Strategies on Purchase Intention. Canadian Journal of Business and Information Studies, pages 73-90.
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David Juárez-Varón & Manuel Ángel Juárez-Varón. (2024) SEO vs. UX in Web Design. International Journal of Software Science and Computational Intelligence 16:1, pages 1-26.
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Yuan-Fu Lee, Chen-Yueh Chen, Ya-Lun Chou & Yi-Hsiu Lin. (2024) Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern. Behavioral Sciences 14:4, pages 285.
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Aastha Anand, Meghna Sharma, Vinita Sharma & Shruti Tripathi. (2023) Clicks to Carts: Digital Marketing's Influence on Purchase Intentions. Clicks to Carts: Digital Marketing's Influence on Purchase Intentions.
Педро Нунес & Каріна Ситниченко. (2023) EVOLVING TRENDS IN DIGITAL MARKETING: A COMPREHENSIVE REVIEW. Молодий вчений:10 (122), pages 218-224.
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Rahma Wahdiniwaty, Neng Susi Susilawati Sugiana, M Yani Syafei, Yeffry Handoko Putra & Lili Adi Wibowo. (2023) Big Data Algorithms as Enablers of Sustainable Marketing Practices: A Preliminary Research. Big Data Algorithms as Enablers of Sustainable Marketing Practices: A Preliminary Research.
Emmanuel Bruce, Zhao Shurong, Du Ying, Meng Yaqi, John Amoah & Sulemana Bankuoru Egala. (2023) The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana. Sustainability 15:6, pages 4760.
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Nadia Atiyah Atshan, Hasan Oudah Abdullah, Hadi AL-Abrrow & Sammar Abbas. 2023. Beyond Reality: Navigating the Power of Metaverse and Its Applications. Beyond Reality: Navigating the Power of Metaverse and Its Applications 112 128 .

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