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Cogent Business & Management Volume 9, 2022 - Issue 1
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MARKETING

Antecedents and consequences of consumers’ attitudes toward live streaming shopping: an application of the stimulus–organism–response paradigm

Chaang-Iuan Ho1 Department of Leisure Services Management, Chaoyang University of Technology, Taichung, TaiwanCorrespondence[email protected]
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,
Yaoyu Liu2 Fu Jen Catholic University, Taipei, TaiwanView further author information
&
Ming-Chih Chen2 Fu Jen Catholic University, Taipei, TaiwanView further author information
Article: 2145673 | Received 26 Aug 2022, Accepted 04 Nov 2022, Published online: 14 Nov 2022

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Robert Dzogbenuku, Solomon Keelson, George Kofi Amoako & Antoinette Yaa Benewaa Gabrah. (2024) Retail mix and retail image amongst women: the mediating role of employee attitude. Cogent Business & Management 11:1.
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Xi Luo, Weng Marc Lim, Jun-Hwa Cheah, Xin-Jean Lim & Yogesh K. Dwivedi. (2023) Live Streaming Commerce: A Review and Research Agenda. Journal of Computer Information Systems 0:0, pages 1-24.
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Articles from other publishers (5)

Hyorim Shin, Changhoon Oh, Na Young Kim, Hobin Choi, Boyoung Kim & Yong Gu Ji. (2024) Evaluating and eliciting design requirements for an improved user experience in live-streaming commerce interfaces. Computers in Human Behavior 150, pages 107990.
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Bo Zeng, Xiao Liu, Weimin Zhang, Lianbei Wu & Ding Xu. (2023) Digital Transformation of Agricultural Products Purchasing: From the Perspective of Short Videos Live-Streaming. Sustainability 15:20, pages 14948.
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Aungkana Jattamart, Paingruthai Nusawat & Achaporn Kwangsawad. (2023) How can hesitation in hotel live-streaming payment be overcome?: Examine the role of entrepreneurial performance and viewers’ personality traits. Journal of Open Innovation: Technology, Market, and Complexity 9:2, pages 100052.
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Ruoyu Yu, Zelin Tong & Haowen Xiao. (2023) Close or distant? The impacts of robot services and spatial distance on service satisfaction. Journal of Hospitality and Tourism Management 54, pages 447-456.
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Vanesa Hana Budiarani & Sahid Susilo Nugroho. 2023. Research on Islamic Business Concepts. Research on Islamic Business Concepts 67 83 .

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