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Cogent Business & Management
Volume 10, 2023 - Issue 1
MARKETING
Assessing the determinants of customer-perceived value and customer satisfaction in e-hailing services: An Importance-Performance Matrix Analysis (IPMA) Approach
Emily H.T. Yapp1 Labuan Faculty of International Finance, Universiti Malaysia Sabah, Labuan, Malaysia
https://orcid.org/0000-0002-5231-7961View further author information
https://orcid.org/0000-0002-5231-7961View further author information & Jasmine A.L. Yeap2 School of Management, Universiti Sains Malaysia, Penang, MalaysiaCorrespondence[email protected]
https://orcid.org/0000-0003-3390-1545View further author information
https://orcid.org/0000-0003-3390-1545View further author information