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Cogent Business & Management Volume 10, 2023 - Issue 2

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Research Article

How service operations, perceived benefit, and psychological ownership enhance customer retention in retail - evidence in Vietnam supermarkets

Diep T.N. Nguyen1 Faculty of Management and Economics, Tomas Bata University in Zlín, Vietnam, Czech Republic;2 Faculty of Business Administration, Ho Chi Minh City Open University, Vietnam

https://orcid.org/0000-0001-7403-0147 View further author information

Minh Pham2 Faculty of Business Administration, Ho Chi Minh City Open University, VietnamCorrespondence[email protected]

https://orcid.org/0000-0003-4200-0810

Miloslava Chovancová1 Faculty of Management and Economics, Tomas Bata University in Zlín, Vietnam, Czech Republic

https://orcid.org/0000-0002-9244-9563

Sinh Duc hoang3 Ho Chi Minh City University of Foreign Languages and Information Technology, Vietnam

https://orcid.org/0000-0001-6382-4056

Article: 2200519 | Received 16 Mar 2022, Accepted 04 Apr 2023, Published online: 12 Apr 2023

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https://doi.org/10.1080/23311975.2023.2200519
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Abida Ellahi, Qurat Ul Ain, Hafiz Mudassir Rehman, Md Billal Hossain, Csaba Bálint Illés & Akhtar Tanweer. (2024) The impact of omnichannel integration towards customer interest in alternatives: retailer uncertainty and web rooming in retailing. Cogent Business & Management 11:1.
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Charles K. Matekele, Prisca P. Rutatola & Marko M. Imori. (2024) Determinants of farmers’ intentions to seek Agricultural Value Chain Financing in Tanzania. Cogent Business & Management 11:1.
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Articles from other publishers (1)

Cansu Gökmen Köksal. 2024. Navigating the Shifting Landscape of Consumer Behavior. Navigating the Shifting Landscape of Consumer Behavior 139 173 .

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