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Cogent Business & Management
Volume 10, 2023 - Issue 2
Research Article
Hedonic and utilitarian motivations and their relationship with cultural dimensions, life satisfaction and the attributes of supermarkets: An international study on consumer behavior
Rodrigo Ribeiro Coimbra1 Global Management, Woosong University - Endicott College of International Studies, Daejeon, South KoreaCorrespondence[email protected]
https://orcid.org/0000-0002-3629-7454View further author information
https://orcid.org/0000-0002-3629-7454View further author information, Carlos Melo Brito2 Management, University of Porto, Porto, Portugalhttps://orcid.org/0000-0003-0307-9220View further author information
https://orcid.org/0000-0003-0307-9220View further author information & Danilo de Oliveira Sampaio3 Management, School of Business and Accounting, Federal University of Juiz de Fora, Juiz de Fora, Minas GeraisBrazil, Brazilhttps://orcid.org/0000-0002-5266-2327View further author information
https://orcid.org/0000-0002-5266-2327View further author information