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Cogent Business & Management Volume 10, 2023 - Issue 2
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MARKETING

Justice and trustworthiness factors affecting customer loyalty with mediating role of satisfaction with complaint handling: Zalo OTT Vietnamese customer case

Nguyen Ngoc Quang1 Marketing Faculty, National Economics University, Hanoi, VietnamView further author information
&
Dao Cam Thuy2 School of Business Administration, VNU University of Economics and Business, Hanoi, VietnamCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-4567-6218View further author information
ORCID Icon
Article: 2211821 | Received 20 Nov 2022, Accepted 04 May 2023, Published online: 21 May 2023

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Ngoc Quang Nguyen, Hoai Long Nguyen & Thuy Giang Trinh. (2024) The impact of online and offline experiences on the repurchase intention and word of mouth of women’s fashion products with the intermediate trust factor. Cogent Business & Management 11:1.
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Nguyen Ngoc Quang & Dao Cam Thuy. (2024) Mindfulness affecting loyalty with mediating role of customer experience in the context of adventure tourism in Vietnam. Cogent Social Sciences 10:1.
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