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Cogent Business & Management
Volume 10, 2023 - Issue 3
Management
Contribution margin and quantity matrix to analyze the product portfolio in the context of SMEs. Criticism of the BCG matrix and its alternatives
Gelmar García-Vidal1 Universidad UTE, Faculty of Law, Administrative and Social Sciences, Santo Domingo, Ecuador
https://orcid.org/0000-0001-7159-3163View further author information
https://orcid.org/0000-0001-7159-3163View further author information, Alexander Sánchez-Rodríguez1 Universidad UTE, Faculty of Law, Administrative and Social Sciences, Santo Domingo, EcuadorCorrespondence[email protected]
https://orcid.org/0000-0001-8259-2131View further author information
https://orcid.org/0000-0001-8259-2131View further author information, Reyner Pérez-Campdesuñer2 Universidad UTE, Faculty of Law, Administrative and Social Sciences, Quito, Ecuadorhttps://orcid.org/0000-0002-2785-5290View further author information
https://orcid.org/0000-0002-2785-5290View further author information & Rodobaldo Martínez-Vivar2 Universidad UTE, Faculty of Law, Administrative and Social Sciences, Quito, Ecuadorhttps://orcid.org/0000-0002-1934-1185View further author information
https://orcid.org/0000-0002-1934-1185View further author information