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Cogent Business & Management Volume 11, 2024 - Issue 1

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Marketing

Customer lifetime value (CLV) insights for strategic marketing success and its impact on organizational financial performance

Nafez AliFaculty of Business, Al-Zaytoonah University of Jordan, Amman, Jordan

https://orcid.org/0000-0001-8855-6422 View further author information

Osama Samih ShabnFaculty of Business, Al-Zaytoonah University of Jordan, Amman, JordanCorrespondence[email protected]

https://orcid.org/0000-0002-9627-6911 View further author information

Article: 2361321 | Received 21 Jan 2024, Accepted 22 May 2024, Published online: 11 Jun 2024

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https://doi.org/10.1080/23311975.2024.2361321
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