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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Development of an influencer-brand congruence and complementarity measurement framework for recommender systems
Petr WeinlichFaculty of Economics, Technical University of Liberec, Liberec, Czechia
https://orcid.org/0000-0003-0210-3241View further author information
https://orcid.org/0000-0003-0210-3241View further author information & Tereza SemerádováFaculty of Economics, Technical University of Liberec, Liberec, CzechiaCorrespondence[email protected]
https://orcid.org/0000-0002-9123-5782View further author information
https://orcid.org/0000-0002-9123-5782View further author information