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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
The relationship of consumer psychology and consumer experience to consumer satisfaction and organisational performance: literature review
Petr Sucháneka Faculty of Business and Economics, Mendel University in Brno, Brno, Czech Republic
https://orcid.org/0000-0002-2606-4040View further author information
https://orcid.org/0000-0002-2606-4040View further author information & Simona Činčalováb Department of Economic Studies, College of Polytechnics Jihlava, Jihlava, Czech Republic Correspondence[email protected]
https://orcid.org/0000-0003-0830-233XView further author information
https://orcid.org/0000-0003-0830-233XView further author information![Supercharge Your Next Research Paper: Research and write your next paper with Jenni AI.]({"type":"image" , "src" : "/sda/112446/MPU-L1EB.png"})