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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
How to cook a meme: exploring content strategies in brand and user-generated memes on Instagram
Ashima Agrawala Jaipuria Institute of Management, Jaipur, Rajasthan, India
https://orcid.org/0000-0003-4656-2140View further author information
https://orcid.org/0000-0003-4656-2140View further author information, Daneshwar Sharmaa Jaipuria Institute of Management, Jaipur, Rajasthan, Indiahttps://orcid.org/0000-0002-3224-2763View further author information
https://orcid.org/0000-0002-3224-2763View further author information, Manoj Kumar Mishrab OP Jindal University, Raigarh, Indiahttps://orcid.org/0000-0003-1857-9076View further author information
https://orcid.org/0000-0003-1857-9076View further author information, Mohd Asif Shahc Department of Economics, Kardan University, Kabul, AfghanistanCorrespondence[email protected]
https://orcid.org/0000-0001-6164-0915View further author information
https://orcid.org/0000-0001-6164-0915View further author information, Mumtaz Alamd Social Science and Center for Graduate Studies, Fiji National University, Fijihttps://orcid.org/0000-0002-0945-2447View further author information
https://orcid.org/0000-0002-0945-2447View further author information & Vinay Khandelwale Institute of Business Management, GLA University Mathura, Indiahttps://orcid.org/0000-0002-3604-0675View further author information
https://orcid.org/0000-0002-3604-0675View further author information