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Cogent Business & Management Volume 11, 2024 - Issue 1

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Examining the impact of price sensitivity on customer lifetime value: empirical analysis

Sarah Ahmed Awaada Department of Business Administration, Faculty of Business, Arab Academy for Science, Technology & Maritime Transport in Cairo, Cairo, EgyptCorrespondence[email protected]
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Wael Kortamb Department of Business Administration, Faculty of Business, British University, Al Shorouk City, EgyptView further author information

Nihal Ayada Department of Business Administration, Faculty of Business, Arab Academy for Science, Technology & Maritime Transport in Cairo, Cairo, EgyptView further author information

Article: 2366441 | Received 26 Oct 2023, Accepted 29 May 2024, Published online: 20 Jun 2024

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https://doi.org/10.1080/23311975.2024.2366441
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