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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
Proselytizing the potential of influencer marketing via artificial intelligence: mapping the research trends through bibliometric analysis
Rohit Bansala Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu, Malaysia;b Department of Management Studies, Vaish College of Engineering, Rohtak, India
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https://orcid.org/0000-0001-7072-5005View further author information, Shweta Sainic Institute of Management Studies and Research, Maharshi Dayanand University, Rohtak, Indiahttps://orcid.org/0000-0001-8639-9339View further author information
https://orcid.org/0000-0001-8639-9339View further author information, &