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Cogent Business & Management
Volume 11, 2024 - Issue 1
Marketing
The branding power of social media influencers: an interactive marketing approach
Aditi Rajputa Symbiosis Centre for Behavioural Studies, Symbiosis Centre for Research and Innovation, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, IndiaCorrespondence[email protected] [email protected]
https://orcid.org/0000-0002-6802-9913View further author information
https://orcid.org/0000-0002-6802-9913View further author information & Aradhana Gandhib Symbiosis Centre for Behavioural Studies, Symbiosis Institute of Business Management, Symbiosis International (Deemed University), Pune, IndiaCorrespondence[email protected]
https://orcid.org/0000-0002-8443-9111View further author information
https://orcid.org/0000-0002-8443-9111View further author information