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Research Articles

Place Images and Nation Branding in the African Context: Challenges, Opportunities, and Questions for Policy and Research

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Diane A. Isabelle, Mika Westerlund & Victoria Sajuyigbe. (2022) Building legitimacy and distinctiveness on Nigerian-Canadian transnational ventures’ websites. Africa Journal of Management 8:4, pages 505-526.
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Helena Nobre & Ana Sousa. (2022) Cultural heritage and nation branding – multi stakeholder perspectives from Portugal. Journal of Tourism and Cultural Change 20:5, pages 699-717.
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Nicolas Papadopoulos & Charles Blankson. (2018) Managing Culture and Money: Some Critical Issues Facing African Management and Managers. Africa Journal of Management 4:1, pages 33-56.
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Sebastian G.M. Händschke, Raluca Kerekes & Peter Walgenbach. (2018) Performance effects of international knowledge transfer: A panel analysis of human mobility between knowledge environments. Africa Journal of Management 4:1, pages 84-110.
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Andreas Schühly & Helene Tenzer. (2017) A Multidimensional Approach to International Market Selection and Nation Branding in Sub-saharan Africa. Africa Journal of Management 3:3-4, pages 236-279.
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Moses N. Kiggundu & Frederick Onyango Ogola. (2017) Kenya’s Safaricom, Ceo Bob Collymore and M-Pesa: Extended Notes from Keynote Address. Africa Journal of Management 3:1, pages 30-52.
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Articles from other publishers (13)

Rafael Barreiros Porto, Paula Borges Gomes Akitaya & Denise Santos Oliveira. (2021) Country of brand origin positioning and financial performance: effects on internationalized companies from an emerging market. International Journal of Emerging Markets 18:8, pages 1808-1826.
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Ömer Sarı & Selma Meydan Uygur. (2023) Can a nation brand be built with an online tourism brand?. Journal of Contemporary Marketing Science.
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Ana Sousa, Clara Madeira, Paula Rodrigues & Carlos Martins. 2022. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality. Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality 107 130 .
Patson Chawuruka & Maxwell Agabu Phiri. (2022) An investigation of vital issues that should be addressed to work on a country image. Corporate Governance and Organizational Behavior Review 6:4, pages 168-184.
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Olusegun Vincent & Olaniyi Evans. 2022. Public Sector Marketing Communications Volume I. Public Sector Marketing Communications Volume I 19 40 .
Fabiana Gondim Mariutti & Janaina de Moura Engracia Giraldi. (2021) Branding cities, regions and countries: the roadmap of place brand equity. RAUSP Management Journal 56:2, pages 202-216.
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Emmanuel Mogaji. 2021. Marketing Brands in Africa. Marketing Brands in Africa 237 259 .
Tafadzwa Matiza. 2021. New Frontiers in Hospitality and Tourism Management in Africa. New Frontiers in Hospitality and Tourism Management in Africa 107 123 .
Brian Ekdale. (2020) Reppin’ the nation, reppin’ themselves: Nation branding and personal branding in Kenya’s music video industry. Journal of African Media Studies 12:1, pages 75-88.
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Jovo Rabrenović. (2019) Development of a national brand in the function of improving the competitive identity of Montenegro. Ekonomski pogledi 21:2, pages 19-40.
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Nadia Kaneva. 2018. Communicating National Image through Development and Diplomacy. Communicating National Image through Development and Diplomacy 73 97 .
Dominic Hess, Roger Moser & Gopalakrishnan Narayanamurthy. (2017) Decision-making framework for investing in emerging markets. World Journal of Science, Technology and Sustainable Development 14:4, pages 290-309.
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David Tuwei & Melissa Tully. (2017) Producing communities and commodities: Safaricom and commercial nationalism in Kenya. Global Media and Communication 13:1, pages 21-39.
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