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Africa Journal of Management Volume 5, 2019 - Issue 4
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Research Articles

Market orientation and poverty reduction: A study of rural microentrepreneurs in Ghana

Charles BlanksonDepartment of Marketing, Logistics and Operations Management, G. Brint Ryan College of Business, University of North Texas, Denton, TX, USACorrespondence[email protected]
&
Julius A. NukpezahDepartment of Political Science and Public Administration, Mississippi State University, Mississippi State, MS, USA
Pages 332-357 | Received 18 Apr 2019, Accepted 24 Jul 2019, Published online: 30 Oct 2019

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Marthe Uwamariya, Claudia Loebbecke & Stefan Cremer. (2021) Mobile money adoption in rural Rwanda: A domestication perspective. Africa Journal of Management 7:2, pages 314-337.
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Articles from other publishers (5)

Marcia F. Kwaramba, Srinivas Sridharan & Felix T. Mavondo. (2022) Drivers and outcomes of smallholder market participation in Sub-Saharan Africa. Journal of the Academy of Marketing Science.
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Zofia Gródek-Szostak, Jadwiga Adamczyk, Małgorzata Luc, Marcin Suder, Justyna Tora, Karolina Kotulewicz-Wisińska, Wojciech Zysk & Anna Szeląg-Sikora. (2022) Hard Cash in Hard Times—The Effect of Institutional Support for Businesses Shaken by COVID-19. Sustainability 14:8, pages 4399.
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Isaac Sewornu Coffie & Robert E. Hinson. 2022. New Public Management in Africa. New Public Management in Africa 17 45 .
Jorge E. García Guerrero, Ramón Rueda López, Arturo Luque González & Nuria Ceular-Villamandos. (2021) Indigenous Peoples, Exclusion and Precarious Work: Design of Strategies to Address Poverty in Indigenous and Peasant Populations in Ecuador through the SWOT-AHP Methodology. International Journal of Environmental Research and Public Health 18:2, pages 570.
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Charles Blankson & Peter Renner. 2021. Business in Africa in the Era of Digital Technology. Business in Africa in the Era of Digital Technology 141 156 .

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