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Managing Sport and Leisure Volume 24, 2019 - Issue 1-3
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Articles

When sport becomes a way of life – a lifestyle market segmentation approach

Esmarie MyburghTREES (Tourism Research in Economic Environs and Society), North-West University, Potchefstroom, South AfricaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-7171-464XView further author information
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Martinette KrugerTREES (Tourism Research in Economic Environs and Society), North-West University, Potchefstroom, South AfricaORCID Iconhttp://orcid.org/0000-0002-6674-8498View further author information
ORCID Icon &
Melville SaaymanTREES (Tourism Research in Economic Environs and Society), North-West University, Potchefstroom, South AfricaORCID Iconhttp://orcid.org/0000-0001-9991-0140View further author information
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Pages 97-118 | Received 30 May 2018, Accepted 28 Feb 2019, Published online: 14 Mar 2019

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Read on this site (3)

Adam Viljoen. (2023) Beyond a tug-of-war: Motivation-based segmentation of visitors to a national arts festival. Journal of Convention & Event Tourism 24:5, pages 433-457.
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Aglaia Zafeiroudi & Charilaos Kouthouris. (2023) Segmenting visitors of a Greek recreational theme park using factors that motivate attendance. Managing Sport and Leisure 28:2, pages 120-134.
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Martinette Kruger, Adam Viljoen & Daniélle Cronjé. (2021) Hold your horses! A typology of endurance horse-riding participants. Managing Sport and Leisure 26:6, pages 443-465.
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Articles from other publishers (2)

Daniel Martínez-Cevallos, Alejandra Proaño-Grijalva, Mario Alguacil, Daniel Duclos-Bastías & David Parra-Camacho. (2020) Segmentation of Participants in a Sports Event Using Cluster Analysis. Sustainability 12:14, pages 5641.
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Virginia Serrano-Gómez, Óscar García-García, Vicente Gambau i Pinasa & Antonio Rial-Boubeta. (2020) Characterization of Profiles as Management Strategies Based on the Importance and Valuation That Users Give to the Elements of the Golf Courses. Sustainability 12:11, pages 4781.
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