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Managing Sport and Leisure Volume 24, 2019 - Issue 4
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The role of cognitive feelings and content information in the evaluations of sport brands

Rogelio Puente-DiazDepartment of Business and Economics, Universidad Anáhuac México, Naucalpan de Juárez, MexicoCorrespondence[email protected]
&
Judith Cavazos-ArroyoCentro Interdisciplinario de Posgrados, Universidad Popular Autónoma del Estado de Puebla, Puebla, Mexico
Pages 262-274 | Received 09 Apr 2018, Accepted 21 May 2019, Published online: 03 Jun 2019

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Read on this site (1)

Xiaobo Ke & Christian Wagner. (2022) Global pandemic compels sport to move to esports: understanding from brand extension perspective. Managing Sport and Leisure 27:1-2, pages 152-157.
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Articles from other publishers (3)

Zhao Han & Gang Du. (2023) The influence of targeted digital advertising on consumers' purchase intention: Comparative analysis based on the perspective of ads content source. Journal of Consumer Behaviour 22:6, pages 1443-1461.
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Shu-Hsien Liao, Retno Widowati & Kai-Chun Yang. (2021) Investigating sports behaviors and market in Taiwan for sports leisure and entertainment marketing online recommendations. Entertainment Computing 39, pages 100442.
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D.F Sanchez-Zambrano, L. F.A Zarate & M Martinez Toran. (2020) Influencing Factors in the Consumer's Loyalty Towards Sports Brands. Influencing Factors in the Consumer's Loyalty Towards Sports Brands.

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