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Managing Sport and Leisure Volume 25, 2020 - Issue 5
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Articles

A multidimensional conceptualization of the sponsor-sponsee fit in sport

Asieh Ghorbanian Rajabia Motor Behavior and Sport Management Department, Ferdowsi University of Mashhad, Mashhad, IranORCID Iconhttps://orcid.org/0000-0002-7034-3960
ORCID Icon,
Mahdi Talebpoura Motor Behavior and Sport Management Department, Ferdowsi University of Mashhad, Mashhad, IranCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2865-5837
ORCID Icon,
Guilllaume Martinentb Laboratory on Vulnerabilities and Innovation in Sport, Universite Claude Bernard Lyon 1, University of Lyon, Lyon, FranceORCID Iconhttps://orcid.org/0000-0002-4151-2286
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Guillaume Bodetb Laboratory on Vulnerabilities and Innovation in Sport, Universite Claude Bernard Lyon 1, University of Lyon, Lyon, FranceORCID Iconhttps://orcid.org/0000-0002-5725-1180
ORCID Icon &
Azar Kafashporc Faculty of Economics and Business Administration, Ferdowsi University of Mashhad, Mashhad, IranORCID Iconhttps://orcid.org/0000-0002-1071-8214
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Pages 321-343 | Received 04 Jun 2018, Accepted 23 Jan 2020, Published online: 10 Mar 2020

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Asieh Ghorbanian Rajabi, Guillaume Martinent, Sergey Altukhov & Guillaume Bodet. (2023) Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture. Journal of International Consumer Marketing 35:2, pages 234-255.
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Joe Cobbs & Mark D. Groza. (2022) Reverse effects of sponsorship: Establishing sport brand equity. Managing Sport and Leisure 27:6, pages 614-631.
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Articles from other publishers (2)

Dino Poimann, Holger Eckhardt, Tobias Cibis & Markus Wirth. 2022. Engineering and Medicine in Extreme Environments. Engineering and Medicine in Extreme Environments 269 307 .
Luigi Dolores, Maria Macchiaroli & Gianluigi De Mare. (2021) Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors. Sustainability 13:16, pages 9070.
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