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Managing Sport and Leisure Volume 29, 2024 - Issue 1
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Exploring Paralympic digital sponsorship strategy: an analysis of social media activation

Nick BurtonDepartment of Sport Management, Brock University, St Catharines, CanadaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-6238-0059
ORCID Icon,
Michael L. NaraineDepartment of Sport Management, Brock University, St Catharines, CanadaORCID Iconhttps://orcid.org/0000-0002-9132-1269
ORCID Icon &
Olan ScottDepartment of Sport Management, Brock University, St Catharines, Canada
Pages 90-106 | Received 15 Feb 2021, Accepted 05 Oct 2021, Published online: 19 Oct 2021

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Read on this site (1)

Michael L. Naraine, Ashley Thompson, Erik L. Lachance, Benoît Séguin, Marijke Taks, Milena M. Parent & Russell Hoye. (2022) Examining Board and Executive Staff Perceptions of Social Media in National Sport Organizations. Journal of Global Sport Management 0:0, pages 1-21.
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Articles from other publishers (2)

Renan Petersen-Wagner & Jan Andre Lee Ludvigsen. (2023) The Paralympics on YouTube: Alternative content creation and the digital consumption of the Paralympics. International Review for the Sociology of Sport 58:7, pages 1154-1173.
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Yann Beldame, Helene Joncheray, Valentine Duquesne & Rémi Richard. (2023) “They Don’t Really Care about my Results, they Prefer Selling my Life Story.” Inspirational Paralympians and Sponsorship. Communication & Sport, pages 216747952311585.
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