Advanced search
Publication Cover
Annals of the International Communication Association Volume 11, 1988 - Issue 1: Communication Yearbook 11
Submit an article Journal homepage
5
Views
7
CrossRef citations to date
0
Altmetric
Section 1: The Mass Media Audience: Perceptive, Interpretive, or Not

The Perceptive Audience

Barrie GunterIndependent Broadcasting AuthorityLondon
Pages 22-50 | Published online: 18 May 2016

Citations (7)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Susan Tyler Eastman. (1998) Programming Theory Under Stress: The Active Industry and the Active Audience. Annals of the International Communication Association 21:1, pages 323-378.
Read now

Articles from other publishers (6)

Jacob Nyarko & Kwaku Oppong Asante. (2017) Social Exclusion of the Deaf in Corporate Television Advertising in Ghana: A Pilot Study. Journal of Communication 6:2, pages 284-295.
Crossref
Do Kyun KimArvind SinghalToru HanakiJennifer DunnKetan Chitnis Min Wha Han. (2009) Television Drama, Narrative Engagement and Audience Buying Behavior. International Communication Gazette 71:7, pages 595-611.
Crossref
Juan Manuel Méndez-Garrido & Manuel Monescillo-Palomo. (2003) Guidance education to improve the use of mediatic contents. Comunicar 10:20, pages 21-30.
Crossref
Joan M. Preston & Michael Eden. (2002) Viewing music videos: Emotion and viewer interpretation. Zeitschrift für Medienpsychologie 14:2, pages 69-79.
Crossref
Helmut SchererHelmut Scherer. 1990. Massenmedien, Meinungsklima und Einstellung. Massenmedien, Meinungsklima und Einstellung 159 220 .
Elween Loke. (2016) The Influence of the Capitalist-Consumerist Culture in Korean Wave on Consumerism: A Postmodern Understanding. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.