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Journal of Global Sport Management Volume 5, 2020 - Issue 3
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Red Sox versus Yankees: Sports Team Rivalry, Sports Symbols, and Distance Performance

Sukki YoonDepartment of Marketing, Bryant University, Smithfield, RI, USA; Correspondence[email protected]
,
Kacy KimDepartment of Marketing, Bryant University, Smithfield, RI, USA;
,
A. J. BeltisMarketing Department, HubSpot, Cambridge, MA, USA;
,
John Logan Creative Digital Content Department, John Duke Logan Entertainment, Boston, MA, USA;
&
Gayatri Subramanian RX Product Development Analytics Department, CVS Caremark, Woonsocket, RI, USA
Pages 308-319 | Received 19 Nov 2017, Accepted 30 May 2018, Published online: 08 Feb 2019

Citations (8)

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Read on this site (5)

Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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Tae Hyun Baek, Marat Bakpayev, Sukki Yoon & Seeun Kim. (2022) Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving. International Journal of Advertising 41:5, pages 850-867.
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Sukki Yoon, Hyejin Bang, Dongwon Choi & Kacy Kim. (2021) Slow versus fast: how speed-induced construal affects perceptions of advertising messages. International Journal of Advertising 40:2, pages 225-245.
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Yung Kyun Choi, Sukki Yoon, Kacy Kim & Yeonshin Kim. (2019) Text versus pictures in advertising: effects of psychological distance and product type. International Journal of Advertising 38:4, pages 528-543.
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Kacy Kim, Sujin Kim, Gabrielle Corner & Sukki Yoon. (2019) Dollar-Off or Percent-Off? Discount Framing, Construal Levels, and Advertising Appeals. Journal of Promotion Management 25:3, pages 314-327.
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Articles from other publishers (3)

Younghwa Lee, Marat Bakpayev, Sukki Yoon & Kacy Kim. (2023) Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals. Journal of Consumer Marketing 40:6, pages 702-711.
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Ke Zhang, Siqi Wang, Huan Yang & Long Chen. (2023) Do Consumers Prefer Sad Faces On Eco-Friendly Products?. Journal of Advertising Research, pages 2023-015.
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Tae Hyun Baek, Jungkeun Kim, Sukki Yoon, Yung Kyun Choi & Charles R. Taylor. (2023) The COVID ‐19 threat and luxury advertising . Journal of Consumer Behaviour 22:3, pages 582-596.
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