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Original Articles

The Word on the Street: Advertising, Youth Culture and Legitimate Speech in Drug Education

Pages 333-352 | Published online: 19 Aug 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Amy Eloise Pennay & Fiona Catherine Measham. (2016) The normalisation thesis – 20 years later. Drugs: Education, Prevention and Policy 23:3, pages 187-189.
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Mark Asbridge, Jenna Valleriani, Judith Kwok & Patricia G. Erickson. (2016) Normalization and denormalization in different legal contexts: Comparing cannabis and tobacco. Drugs: Education, Prevention and Policy 23:3, pages 212-223.
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Aileen O’Gorman. (2016) Chillin, buzzin, getting mangled, and coming down: Doing differentiated normalisation in risk environments. Drugs: Education, Prevention and Policy 23:3, pages 247-254.
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Nicole W. T. Cheung & Yuet W. Cheung. (2006) Is Hong Kong Experiencing Normalization of Adolescent Drug Use? Some Reflections on the Normalization Thesis. Substance Use & Misuse 41:14, pages 1967-1990.
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Tracy Shildrick. (2002) Young People, Illicit Drug Use and the Question of Normalization. Journal of Youth Studies 5:1, pages 35-48.
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Articles from other publishers (9)

Nienke Liebregts, Will McGovern, Liam Spencer & Amy O’Donnell. (2022) No Thanks! A Mixed-Methods Exploration of the Social Processes Shaping Persistent Non-Initiation of Amphetamine-Type Stimulants. Contemporary Drug Problems 49:2, pages 228-247.
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Zekiye GENCER. (2022) PANDEMİ KRİZİNE YANIT OLARAK KAMU SPOTLARININ KORKU ÇERÇEVELEMESİ BAĞLAMINDA İNCELENMESİANALYSIS OF ADVERTISEMENTS RESPONDING TO THE PANDEMIC CRISIS IN THE CONTEXT OF FEAR FRAMEWORK. Elektronik Sosyal Bilimler Dergisi 21:82, pages 808-821.
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John L. McMullan, Delthia E. Miller & David C. Perrier. (2012) “I’ve Seen Them So Much They Are Just There”: Exploring Young People’s Perceptions of Gambling in Advertising. International Journal of Mental Health and Addiction 10:6, pages 829-848.
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Marie-Louise Fry. (2021) Seeking the Pleasure Zone: Understanding Young Adult's Intoxication Culture. Australasian Marketing Journal 19:1, pages 65-70.
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John L. McMullan & Delthia Miller. (2009) Advertising the “New Fun-Tier”: Selling Casinos to Consumers. International Journal of Mental Health and Addiction 8:1, pages 35-50.
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John L. McMullan & Delthia Miller. (2009) Wins, Winning and Winners: The Commercial Advertising of Lottery Gambling. Journal of Gambling Studies 25:3, pages 273-295.
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John L. McMullan & Delthia Miller. (2008) All in! The commercial advertising of offshore gambling on television. Journal of Gambling Issues:22, pages 230.
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Kenneth W. Tupper. (2008) Teaching teachers to just say “know”: Reflections on drug education. Teaching and Teacher Education 24:2, pages 356-367.
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Hilary Pilkington. (2007) Beyond ‘peer pressure’: Rethinking drug use and ‘youth culture’. International Journal of Drug Policy 18:3, pages 213-224.
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