Citations (112)
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Thanh Thanh Bui, Quang Tri Tran, Tho Alang & Tri D. Le. (2023) Examining the relationship between digital content marketing perceived value and brand loyalty: Insights from Vietnam. Cogent Social Sciences 9:1.
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Rozbeh Madadi, Ivonne M. Torres & Miguel Ángel Zúñiga. (2021) Hierarchical Relationships among Brand Equity Dimensions: The Mediating Effects of Brand Trust and Brand Love. Services Marketing Quarterly 42:1-2, pages 74-92.
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Subburaj Alagarsamy, Sangeeta Mehrolia & Brijesh Singh. (2021) Mediating Effect of Brand Relationship Quality on Relational Bonds and Online Grocery Retailer Loyalty. Journal of Internet Commerce 20:2, pages 246-272.
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Jooyeon Ha. (2020) WHY DO PEOPLE TRY DIFFERENT RESTAURANTS? THE INVESTIGATION OF PERSONALITY, INVOLVEMENT, AND CUSTOMER SATISFACTION. International Journal of Hospitality & Tourism Administration 21:4, pages 456-470.
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Riza Casidy, Catherine Prentice & Walter Wymer. (2019) The effects of brand identity on brand performance in the service sector. Journal of Strategic Marketing 27:8, pages 651-665.
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Mark Ojeme, Erdem Kirkbeşoğlu & Betul Dogan. (2019) The Role of Uncertainty Avoidance and Situational Abnormality in the Satisfaction-Trust-Loyalty Link. Journal of Relationship Marketing 18:4, pages 324-349.
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Hojoon Choi & Leonard N. Reid. (2018) Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness. Journal of Health Communication 23:4, pages 387-398.
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Terrence Brown, Meyser Abduljabbar, Stefan Englund & Emily Treen. (2018) Twenty-five years and counting: an analysis of the Journal of Strategic Marketing. Journal of Strategic Marketing 26:2, pages 125-139.
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Seung-Hee Lee & Jane E. Workman. (2015) Determinants of brand loyalty: self-construal, self-expressive brands, and brand attachment. International Journal of Fashion Design, Technology and Education 8:1, pages 12-20.
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Minjeong Kang. (2014) Understanding Public Engagement: Conceptualizing and Measuring its Influence on Supportive Behavioral Intentions. Journal of Public Relations Research 26:5, pages 399-416.
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Sanjit Kumar Roy & Gul T. Butaney. (2014) Customer's relative loyalty: an empirical examination. Journal of Strategic Marketing 22:3, pages 206-221.
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Dahlia El-Manstrly & Tina Harrison. (2013) A critical examination of service loyalty measures. Journal of Marketing Management 29:15-16, pages 1834-1861.
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Arpita Agnihotri. (2013) Turnaround of Harley Davidson – cult brand or strategic fit approach?. Journal of Strategic Marketing 21:3, pages 292-301.
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Irene Gil-Saura, María Eugenia Ruiz-Molina, Geraldine Michel & Amparo Corraliza-Zapata. (2013) Retail brand equity: a model based on its dimensions and effects. The International Review of Retail, Distribution and Consumer Research 23:2, pages 111-136.
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Klaus-Peter Wiedmann, Nadine Hennigs, Steffen Schmidt & Thomas Wuestefeld. (2011) Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry. Journal of Marketing Theory and Practice 19:2, pages 205-220.
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Xiang (Robert) Li & James F. Petrick. (2010) Revisiting the Commitment-Loyalty Distinction in a Cruising Context. Journal of Leisure Research 42:1, pages 67-90.
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Xiang (Robert) Li & JamesF. Petrick. (2008) Reexamining the Dimensionality of Brand Loyalty: A Case of the Cruise Industry
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Xiang (Robert) Li, JamesF. Petrick & Yuan (Nora) Zhou. (2008) Towards a Conceptual Framework of Tourists' Destination Knowledge and Loyalty. Journal of Quality Assurance in Hospitality & Tourism 8:3, pages 79-96.
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SpirosP. Gounaris, NektariosA. Tzempelikos & Kalliopi Chatzipanagiotou. (2007) The Relationships of Customer-Perceived Value, Satisfaction, Loyalty and Behavioral Intentions. Journal of Relationship Marketing 6:1, pages 63-87.
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GeorgeE. Nakos & YannisA. Hajidimitriou. (2007) The Impact of National Animosity on Consumer Purchases. Journal of International Consumer Marketing 19:3, pages 53-72.
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구동모 & Dong
Mo Koo. (2006) 지속적 쇼핑동기로서의 개인가치가 할인점 점포연상 평가와 단골의도에 주는 계층적 영향. Journal of Global Academy of Marketing Science 16:1, pages 45-71.
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Dong
Mo Koo & Myong
Ju Kang. (2004) Managing Store Images by Discount Retailers in Korea. Journal of Global Academy of Marketing Science 14:1, pages 145-169.
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