Citations (14)
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Min-Gon Kim, Ji Hyung Park & HyungGun Park. (2022) Does revenue-sharing improve government service quality? Evidence from Seoul metropolitan districts. Journal of Asian Public Policy 15:3, pages 517-540.
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Arild Wæraas, Hilde Bjørnå & Turid Moldenæs. (2015) Place, Organization, Democracy: Three Strategies For Municipal Branding. Public Management Review 17:9, pages 1282-1304.
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Celine Chew & Christopher Vinestock. (2012) The Public Service Offering and its Influence on Marketing Priorities in Local Government Organizations. Public Management Review 14:4, pages 473-497.
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Yi-De Liu, Peter Taylor & Simon Shibli. (2008) Utilizing importance data to identify customer segments for English public sport facilities. Managing Leisure 13:3-4, pages 189-206.
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Patricia Rees & Hanne Gardner. (2005) Political Marketing Segmentation–The Case of UK Local Government. Journal of Nonprofit & Public Sector Marketing 14:1-2, pages 169-184.
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Chi-kuang Chen, Chang-hsi Yu & Hsiu-chen Chang. (2005) An empirical analysis of customer-oriented service activities in the Taiwanese public sector. Total Quality Management & Business Excellence 16:7, pages 887-901.
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Articles from other publishers (7)
David Feltenius & Jessika Wide. (2022) ”Kunden i fokus!” – Om den kommunala hemtjänstens presentation av verksamheten i en marknadiserad äldreomsorg. Nordisk Administrativt Tidsskrift 99:3.
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Dag Yngve Dahle & Arild Wæraas. (2020) Silence from the brands: message control, brand ambassadorship, and the public interest. International Journal of Organization Theory & Behavior 23:3, pages 259-280.
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Effi Raftopoulou & Margaret K. Hogg. (2010) The political role of government‐sponsored social marketing campaigns. European Journal of Marketing 44:7/8, pages 1206-1227.
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Arild Wæraas. (2008) Can public sector organizations be coherent corporate brands?. Marketing Theory 8:2, pages 205-221.
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Arawati Agus, Sunita Barker & Jay Kandampully. (2007) An exploratory study of service quality in the Malaysian public service sector. International Journal of Quality & Reliability Management 24:2, pages 177-190.
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Angus Laing. (2016) Marketing in the Public Sector: Towards a Typology of Public Services. Marketing Theory 3:4, pages 427-445.
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Joan Buckley. (2003) E‐service quality and the public sector. Managing Service Quality: An International Journal 13:6, pages 453-462.
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