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Journal of Small Business Management Volume 50, 2012 - Issue 4: Franchising
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Special Issue Articles

Antecedents of Early Adoption and Use of Social Media Networks for Stakeholder Communications: Evidence from Franchising*Footnote*

Rozenn PerrigotView further author information
,
Manish KackerView further author information
,
Guy BassetView further author information
&
Gérard CliquetView further author information
Pages 539-565 | Published online: 19 Nov 2019

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Aveed Raha & Ilir Hajdini. (2022) Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks. Journal of Strategic Marketing 30:2, pages 160-179.
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Geoffrey Burston Webster, Tasadduq Imam & Catherine White. (2021) How Australian SMEs engage social media as digital touchpoints – a content analysis. Small Enterprise Research 28:2, pages 170-189.
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Christopher P. Holland & Manuela Gutiérrez-Leefmans. (2018) A Taxonomy of SME E-Commerce Platforms Derived from a Market-Level Analysis. International Journal of Electronic Commerce 22:2, pages 161-201.
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Bohyeon Kang & Rupinder P. Jindal. (2018) The Dual Role of Communication in Franchise Relationships: A Franchisee Perspective. Journal of Small Business Management 56:sup1, pages 197-214.
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Hyo Jin (Jean) Jeon, Rajiv P. Dant & Brent L. Baker. (2016) A Knowledge-Based Explanation of Franchise System Resources and Performance. Journal of Marketing Channels 23:3, pages 97-113.
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Benjamin Lawrence & Rozenn Perrigot. (2015) Influence of Organizational Form and Customer Type on Online Customer Satisfaction Ratings*. Journal of Small Business Management 53:sup1, pages 58-74.
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Rozenn Perrigot & Thierry Pénard. (2013) Determinants of E-Commerce Strategy in Franchising: A Resource-Based View. International Journal of Electronic Commerce 17:3, pages 109-130.
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Articles from other publishers (32)

Swati Panda, Sajani Thapa, Audhesh K. Paswan & Sailendra Prasanna Mishra. (2022) Franchising: a signaling perspective. Journal of Business & Industrial Marketing 38:4, pages 813-827.
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Corentin Le Bot, Rozenn Perrigot & Gérard Cliquet. 2023. Networks in International Business. Networks in International Business 171 200 .
Josep Rialp-Criado, María-del-Carmen Alarcón-del-Amo & Alex Rialp. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships 816 844 .
C.M. Sashi & Gina Brynildsen. (2022) Franchise network relationships and word of mouth communication in social media networks. Industrial Marketing Management 102, pages 153-163.
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Zuzana Virglerová, Jan Kramoliš & Nicola Capolupo. (2022) The impact of social media use on the internationalisation of SMEs. Economics & Sociology 15:1, pages 268-283.
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Alvaro Fernandez-Mora. (2021) Trade Mark Functions in Business Practice: Mapping the Law Through the Search for Economic Content. IIC - International Review of Intellectual Property and Competition Law 52:10, pages 1370-1404.
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Ye-Sho Chen. 2021. Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. Research Anthology on Strategies for Using Social Media as a Service and Tool in Business 251 264 .
Daniela Coluccia, Marina Dabić, Manlio Del Giudice, Stefano Fontana & Silvia Solimene. (2020) R&D innovation indicator and its effects on the market. An empirical assessment from a financial perspective. Journal of Business Research 119, pages 259-271.
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Abdus-Samad Temitope Olanrewaju, Mohammad Alamgir Hossain, Naomi Whiteside & Paul Mercieca. (2020) Social media and entrepreneurship research: A literature review. International Journal of Information Management 50, pages 90-110.
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Kyongsik (Kyong) Sung, Chen-Wei (Willie) Tao & Lisa Slevitch. (2020) Restaurant chain’s corporate social responsibility messages on social networking sites: The role of social distance. International Journal of Hospitality Management 85, pages 102429.
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Josep Rialp-Criado, María-del-Carmen Alarcón-del-Amo & Alex Rialp. (2020) Speed of Use of Social Media as an Antecedent of Speed of Business Internationalization. Journal of Global Information Management 28:1, pages 142-166.
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Soe-Tsyr Daphne Yuan. 2020. Business Reinvention for Ecosystem Value, Flexibility, and Empowerment. Business Reinvention for Ecosystem Value, Flexibility, and Empowerment 153 178 .
Atthaphon Mumi. 2020. Understanding Social Media and Entrepreneurship. Understanding Social Media and Entrepreneurship 49 67 .
Geoffrey Webster & Margee Hume. 2019. Social Entrepreneurship. Social Entrepreneurship 1324 1353 .
Efosa Carroll Idemudia, Mahesh S. Raisinghani & Olusola Samuel-Ojo. (2016) The contributing factors of continuance usage of social media: An empirical analysis. Information Systems Frontiers 20:6, pages 1267-1280.
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Ye-Sho Chen. (2018) Virtual Communities and Social Networking in Franchising. International Journal of Virtual Communities and Social Networking 10:4, pages 33-44.
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Begoña López-Fernández & Rozenn Perrigot. (2018) Using Websites to Recruit Franchisee Candidates. Journal of Interactive Marketing 42, pages 80-94.
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Thierry Pénard & Rozenn Perrigot. (2017) Online search – Online purchase in franchising: An empirical analysis of franchisor website functionality. Journal of Retailing and Consumer Services 39, pages 164-172.
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Soe-Tsyr Daphne Yuan, Szu-Yu Chou, Wei-Cheng Yang, Cheng-An Wu & Chih-Teng Huang. (2017) Customer engagement within multiple new media and broader business ecosystem – a holistic perspective. Kybernetes 46:06, pages 1000-1020.
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Hélène Delerue & Tom Cronje. 2017. Cambridge Handbook of Organizational Project Management. Cambridge Handbook of Organizational Project Management 370 382 .
Rosalind Heather Whiting, Paul Hansen & Anindya Sen. (2017) A tool for measuring SMEs’ reputation, engagement and goodwill. Journal of Intellectual Capital 18:1, pages 170-188.
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Laura Lucia-Palacios, Victoria Bordonaba-Juste, Yolanda Polo-Redondo & Marko Grünhagen. (2016) Complementary IT resources for enabling technological opportunism. Information & Management 53:5, pages 654-667.
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José Martins, Ramiro Gonçalves, Tiago Oliveira, Manuel Cota & Frederico Branco. (2016) Understanding the determinants of social network sites adoption at firm level: A mixed methodology approach. Electronic Commerce Research and Applications 18, pages 10-26.
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Manish Kacker & Rozenn Perrigot. (2016) Retailer use of a professional social media network: Insights from franchising. Journal of Retailing and Consumer Services 30, pages 222-233.
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Miguel Cota, Miguel González-Castro, Frederico Branco, Ramiro Gonçalves & José Martins. 2016. Trends and Applications in Software Engineering. Trends and Applications in Software Engineering 305 315 .
HÈLÈNE DELERUE & TOM CRONJE. (2015) NETWORK TECHNOLOGY ADOPTION BY US BIOTECHNOLOGY FIRMS: A CONTEXTUAL APPROACH OF SOCIAL MEDIA APPLICATIONS. International Journal of Innovation Management 19:05, pages 1550047.
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Rozenn Perrigot, Dildar Hussain & Josef Windsperger. (2015) An investigation into independent small business owners’ perception of franchisee relationships. International Journal of Retail & Distribution Management 43:8, pages 693-711.
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Geoffrey Webster & Margee Hume. 2015. Computer-Mediated Marketing Strategies. Computer-Mediated Marketing Strategies 223 251 .
Jose Martins, Ramiro Goncalves, Jorge Pereira, Tiago Oliveira & Manuel Perez Cota. (2014) Social networks sites adoption at firm level: A literature review. Social networks sites adoption at firm level: A literature review.
Anna K. Zarkada & Christina Polydorou. 2013. Social Media in Strategic Management. Social Media in Strategic Management 87 113 .
Eleanora Pantano & Vincenzo Corvello. (2013) The impact of experience on companies' reactions to negative comments on social networks. Journal of Direct, Data and Digital Marketing Practice 14:3, pages 214-223.
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Peter Domma, Dirk Morschett & Hanna Schramm-Klein. 2013. Dienstleistungsmanagement und Social Media. Dienstleistungsmanagement und Social Media 491 513 .

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