Citations (58)
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Tommi Laukkanen, Sasu Tuominen, Helen Reijonen & Saku Hirvonen. (2016) Does market orientation pay off without brand orientation? A study of small business entrepreneurs. Journal of Marketing Management 32:7-8, pages 673-694.
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Miriam Borchardt, Giancarlo Pereira, Alexandre Rodrigues Ferreira, Marcela Soares, Josiano Sousa & Daniel Battaglia. (2020) Leveraging frugal innovation in micro- and small enterprises at the base of the pyramid in Brazil: an analysis through the lens of dynamic capabilities. Journal of Entrepreneurship in Emerging Economies 13:5, pages 864-886.
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Richard A. Heiens, Larry P. Pleshko & Ahmed A. Ahmed. (2019) A comparison of the relationship marketing outcomes of SMEs vs large enterprises in the Kuwait fast food industry. British Food Journal ahead-of-print:ahead-of-print.
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