Citations (6)
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Muhibul Haq & Julie Davies. (2023) “The person with maximum knowledge will win the race”: Conceptualizing knowledge in microbusinesses. Journal of Small Business Management 61:2, pages 295-321.
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Amanda Belarmino. (2023) Application of theory to literary tourism: a comparison of parasocial interaction theory and co-creation theory. Journal of Heritage Tourism 18:1, pages 18-35.
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Pingping Qiu, Jiemiao Chen & Ed Bruning. (2023) The influence of social capital on local retail patronage in an urban setting. International Journal of Consumer Studies 47:4, pages 1467-1482.
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Shaked Gilboa, Tali Seger-Guttmann & Ofir Mimran. (2019) The unique role of relationship marketing in small businesses’ customer experience. Journal of Retailing and Consumer Services 51, pages 152-164.
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