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Journal of Small Business Management Volume 54, 2016 - Issue 2
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Original Article

Cultural Convergence in Emerging Markets: The Case of McDonald's in China and India

Hyo Jin (jean) Jeon Deceased.View further author information
,
Brinja MeisebergView further author information
,
Rajiv P. DantView further author information
&
Marko GrünhagenCorrespondence[email protected].
View further author information
Pages 732-749 | Published online: 19 Nov 2019

Citations (14)

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Read on this site (2)

Won Seok Lee & Joonho Moon. (2018) Restaurant Internationalization and the Top Management Team. International Journal of Hospitality & Tourism Administration 19:4, pages 397-415.
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Marko Grünhagen, Rajiv P. Dant & Benjamin Lawrence. (2018) An empirical assessment of the Consumer Agency Model: Evidence from India and China. Journal of Marketing Channels 25:1-2, pages 85-99.
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Articles from other publishers (12)

Tien Dung Luu, Khanh Huyen Nguyen Mai, Cuong Chi Huynh, Ngoc Huong Thi Phan, Nga Thanh Le & Thao Nguyen Diep Le. (2023) Performance of franchisee: the role of reciprocal resources, relationship quality and cultural sensitivity. International Journal of Emerging Markets.
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Rozenn Perrigot & Komlanvi Elom Gbetchi. (2022) Social franchise chains operating in African countries: are their social goals aligned with the 2030 United Nations sustainable development goals?. International Journal of Emerging Markets.
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Nisar Ahmed Channa, Maqsood Hussain Bhutto, Musaira Bhutto, Niaz Ahmed Bhutto & Beenish Tariq. (2020) Capturing customer’s store loyalty through relationship benefits: moderating effect of retail innovation. European Business Review 34:1, pages 20-40.
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Bassem M. Nasri, Pablo G. Collazzo & Dianne H. B. Welsh. (2020) Home-grown middle eastern franchises: prospects for the future. International Entrepreneurship and Management Journal 17:4, pages 1657-1671.
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Vanessa P.G. Bretas & Ilan Alon. (2021) Franchising research on emerging markets: Bibliometric and content analyses. Journal of Business Research 133, pages 51-65.
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Ilan Alon, Indri Dwi Apriliyanti & Massiel Carolina Henríquez Parodi. (2020) A systematic review of international franchising. Multinational Business Review 29:1, pages 43-69.
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Guy M. Robinson. (2019) Research in Globalization: Editor-in-Chief's introduction. Research in Globalization 1, pages 100001.
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Karthik Selvanayagam & Varisha Rehman. (2019) Materialism, television and social media – analysis of the transformation of post-colonial Indian market. Journal of Historical Research in Marketing 11:3, pages 250-270.
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Guy M. Robinson. (2018) Globalization of Agriculture. Annual Review of Resource Economics 10:1, pages 133-160.
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Piyush Sharma, Sherriff T.K. Luk, Silvio Cardinali & Mario Henrique Ogasavara. (2018) Challenges and opportunities for marketers in the emerging markets. Journal of Business Research 86, pages 210-216.
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Victor Ragazzi Isaac, Pedro Lucas Resende Melo & Felipe Mendes Borini. (2018) Redes de Franquias Estrangeiras e Domésticas em um Mercado Emergente: Análise Comparativa. Revista de Administração Contemporânea 22:1, pages 46-69.
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Muhammad Akib Warraich & Rozenn Perrigot. 2017. Management and Governance of Networks. Management and Governance of Networks 91 108 .

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