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Journal of Communication in Healthcare
Strategies, Media and Engagement in Global Health
Volume 7, 2014 - Issue 4: SPECIAL THEMED SECTION. Risk Communication in the Ebola Crisis and Other Epidemics and Emerging Disease Outbreaks
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Perceptions of design quality: An eye tracking study of attention and appeal in health advertisements

Sara ChamplinDepartment of Advertising and Public RelationsUniversity of Texas at Austin, Austin, TX, USACorrespondence[email protected]
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,
Allison LazardDepartment of Advertising and Public RelationsUniversity of Texas at Austin, Austin, TX, USAView further author information
,
Michael MackertView further author information
&
Keryn E. PaschDepartment of Kinesiology and Health EducationUniversity of Texas at Austin, Austin, TX, USAView further author information
Pages 285-294 | Published online: 04 Dec 2014

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Read on this site (2)

Andy J. King, Nadine Bol, R. Glenn Cummins & Kevin K. John. (2019) Improving Visual Behavior Research in Communication Science: An Overview, Review, and Reporting Recommendations for Using Eye-Tracking Methods. Communication Methods and Measures 13:3, pages 149-177.
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Shannon Zenner. (2019) It Costs a Lot to Look This Cheap: Preference for Low-Quality Graphic Design. Visual Communication Quarterly 26:1, pages 22-31.
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Articles from other publishers (3)

Sara Champlin, Jessica Cuculick, Peter C Hauser, Kelley Wyse & Michael M McKee. (2021) Using Gaze Tracking as a Research Tool in the Deaf Health Literacy and Access to Health Information Project: Protocol for a Multisite Mixed Methods Study and Preliminary Results. JMIR Research Protocols 10:9, pages e26708.
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Wangbing Shen, Haixia Gu, Linden J. Ball, Yuan Yuan, Cheng Yu, Rong Shi & Taozhen Huang. (2020) The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements. Journal of Cleaner Production 271, pages 122618.
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M. Kumi Smith, Bolin Cao, Rong Fu, Yang Zhao, Chuncheng Liu, Allison J. Lazard & Joseph D. Tucker. (2020) Leveraging Crowdsourcing for Human Immunodeficiency Virus Testing Posters: A Visual Content Analysis and Cognitive Responses Among Chinese Men Who Have Sex With Men. Sexually Transmitted Diseases 47:9, pages 580-586.
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