Citations (21)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (7)
Muhammad Haroon Shoukat, Islam Elgammal, Shahab Aziz, Hossein Olya & Kareem M. Selem. (2023) Medical tourism index and travel willingness via travel anxiety: PLS-NCA approach. Tourism Recreation Research 0:0, pages 1-16.
Read now
Read now
Sheau-Fen Yap, Weng Marc Lim, Sanjaya Singh Gaur & Pek Yean Lim. (2023) A framework for preventive health marketing. Journal of Strategic Marketing 31:4, pages 894-917.
Read now
Read now
Weng Marc Lim. (2021) A marketing mix typology for integrated care: the 10 Ps. Journal of Strategic Marketing 29:5, pages 453-469.
Read now
Read now
Waqar Ghani, Thani Jambulingam & Rajneesh Sharma. (2020) Internet marketing in healthcare: The case of generic drugs and the contagion effect. International Journal of Healthcare Management 13:sup1, pages 302-310.
Read now
Read now
Fatih Santas, Gulcan Santas & Ozgur Ugurluoglu. (2020) Advertising bans in the health sector: A case study. International Journal of Healthcare Management 13:sup1, pages 17-23.
Read now
Read now
Manel Ben Ayed & Nibrass El Aoud. (2017) The patient empowerment: A promising concept in healthcare marketing. International Journal of Healthcare Management 10:1, pages 42-48.
Read now
Read now
Varsha Jain, Subhadip Roy, Neha Damle & Khyati Jagani. (2016) Communicating nutraceuticals: A multi-stakeholder perspective from a developing nation. Health Marketing Quarterly 33:3, pages 239-254.
Read now
Read now
Articles from other publishers (14)
A. Malathi & K. Mohamed Jasim. (2023) Why purchase generic medicine? A theory of planned behavior perspective. Global Business and Organizational Excellence 43:2, pages 122-137.
Crossref
Crossref
Maria Vincenza Ciasullo, Mariarosaria Carli, Weng Marc Lim & Rocco Palumbo. (2021) An open innovation approach to co-produce scientific knowledge: an examination of citizen science in the healthcare ecosystem. European Journal of Innovation Management 25:6, pages 365-392.
Crossref
Crossref
Sandra Zwier. 2022. The International Encyclopedia of Health Communication. The International Encyclopedia of Health Communication
1
5
.
Nishant Kumar, Kamal Upreti & Divya Mohan. (2022) Blockchain Adoption for Provenance and Traceability in the Retail Food Supply Chain. International Journal of E-Business Research 18:2, pages 1-17.
Crossref
Crossref
Kevin Watson & Dinah M. Payne. (2020) Ethical practice in sharing and mining medical data. Journal of Information, Communication and Ethics in Society 19:1, pages 1-19.
Crossref
Crossref
Aida Budrevičiūtė, Ramunė Kalėdienė, Renata Paukštaitienė, Liudmila Bagdonienė, Mindaugas Stankūnas & Leonas Valius. (2021) The perspectives of patients with type 2 diabetes mellitus on marketing mix elements in primary health care: a quantitative study from Lithuania. Primary Health Care Research & Development 22.
Crossref
Crossref
Anita Saroj & Sukomal Pal. (2020) Use of social media in crisis management: A survey. International Journal of Disaster Risk Reduction 48, pages 101584.
Crossref
Crossref
Gülcan ŞANTAŞ & Fatih ŞANTAŞ. (2020) Güncel Pazarlama Yaklaşımlarının Sağlık Hizmetlerinde UygulanabilirliğiThe Application of Contemporary Marketing Approaches in the Health Services. Afyon Kocatepe Üniversitesi Sosyal Bilimler Dergisi 22:2, pages 432-443.
Crossref
Crossref
Monika Boguszewicz-Kreft, Sylwia Kuczamer-Kłopotowska, Arkadiusz Kozłowski, Ali Ayci & Mohammd Abuhashesh. (2020) The Theory of Planned Behaviour in Medical Tourism: International Comparison in the Young Consumer Segment. International Journal of Environmental Research and Public Health 17:5, pages 1626.
Crossref
Crossref
Yucheng Zhang, Long Zhang, Xin Zhang, Miles M. Yang, Shanshan Zhang, Shyh-Jane Li & Yu-Ying Huang. (2018) Hospital service quality and patient loyalty: the mediation effect of empathy. Journal of Business & Industrial Marketing 33:8, pages 1176-1186.
Crossref
Crossref
Rohit Trivedi & Khyati Jagani. (2018) Perceived service quality, repeat use of healthcare services and inpatient satisfaction in emerging economy. International Journal of Pharmaceutical and Healthcare Marketing 12:3, pages 288-306.
Crossref
Crossref
Weng Marc Lim. (2016) Social media in medical and health care: opportunities and challenges. Marketing Intelligence & Planning 34:7, pages 964-976.
Crossref
Crossref
Babatunde Abiodun Balogun & Olaleke Oluseye Ogunnaike. (2017) Healthcare Organisations in a Global Marketplace: A Systematic Review of the Literature on Healthcare Marketing. SSRN Electronic Journal.
Crossref
Crossref
Sherry Hartnett. (2015) Marketing Analytics and Health Care: Untapped Opportunities for Organizational Learning and Business Success. SSRN Electronic Journal.
Crossref
Crossref