1,215
Views
78
CrossRef citations to date
0
Altmetric
M-Commerce

Assessing M-Commerce Opportunities

&

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (12)

Mirsobit Mirusmonov, Guihua Zhang, Jafar Ali, Sung Ho Lee, Dae Wan Kim & Jongheon Kim. (2023) Effects of Users’ Motivation on Their Usage of Mobile Cloud Computing. International Journal of Human–Computer Interaction 0:0, pages 1-18.
Read now
Babak Abedin, Hamed Jafarzadeh & Celina M Olszak. (2021) Thirty Six Years of Information Systems Management: A Bibliometric and Thematic Analysis. Information Systems Management 38:2, pages 151-164.
Read now
Mousa Albashrawi & Luvai Motiwalla. (2020) An Integrative Framework on Mobile Banking Success. Information Systems Management 37:1, pages 16-32.
Read now
Sumeet Gupta, Haejung Yun, Heng Xu & Hee-Woong Kim. (2017) An exploratory study on mobile banking adoption in Indian metropolitan and urban areas: a scenario-based experiment. Information Technology for Development 23:1, pages 127-152.
Read now
Winnie Ng Picoto, France Bélanger & António Palma-dos-Reis. (2013) M-Business Organizational Benefits and Value: A Qualitative Study. Journal of Organizational Computing and Electronic Commerce 23:4, pages 287-324.
Read now
Gonzalo Luna Cortés & Marcelo Royo Vela. (2013) The Antecedents of Consumers’ Negative Attitudes Toward SMS Advertising: A Theoretical Framework and Empirical Study. Journal of Interactive Advertising 13:2, pages 109-117.
Read now
Arpita Khare, Rajnish K. Misra, Aditi Dubey, Aditi Garg, Varun Malhotra, Harshit Nandan & Diptimaan Singh. (2012) Exploiting Mobile Technology for Achieving Supply Chain Integration in Indian Retail. Journal of Asia-Pacific Business 13:2, pages 177-202.
Read now
Yann Truong & Geoff Simmons. (2010) Perceived intrusiveness in digital advertising: strategic marketing implications. Journal of Strategic Marketing 18:3, pages 239-256.
Read now
Julian Ming-Sung Cheng, Charles Blankson, Edward Shih-Tse Wang & Lily Shui-Lien Chen. (2009) Consumer attitudes and interactive digital advertising. International Journal of Advertising 28:3, pages 501-525.
Read now
Jaeki Song, Chulmo Koo & Yongjin Kim. (2007) Investigating Antecedents of Behavioral Intentions in Mobile Commerce. Journal of Internet Commerce 6:1, pages 13-34.
Read now
Jenni Niemelä. (2006) Mobile Semantics: Defining Concepts and their Interrelationships. Electronic Markets 16:4, pages 329-336.
Read now
SirkkaL. Jarvenpaa & KarlR. Lang. (2005) Managing the Paradoxes of Mobile Technology. Information Systems Management 22:4, pages 7-23.
Read now

Articles from other publishers (66)

Noopur Saxena, Navneet Gera & Mayur Taneja. (2022) An empirical study on facilitators and inhibitors of adoption of mobile banking in India. Electronic Commerce Research 23:4, pages 2573-2604.
Crossref
Packiaraj Thangavel & Bibhas Chandra. (2023) Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny. Sustainability 15:15, pages 11835.
Crossref
Divya Nayak, Richa Gupta & Aradhana B. Bhardwaj. (2023) Ebbs and Flows of E-Commerce and M-Commerce in Fashion Business: Digital Markets and Mobility. Ebbs and Flows of E-Commerce and M-Commerce in Fashion Business: Digital Markets and Mobility.
Amber Smith-Ditizio & Alan David Smith. (2022) Olympic Games, media coverage and brand image/performance from fan and gender perspectives. Benchmarking: An International Journal 30:2, pages 503-531.
Crossref
Won-Gu KIM & Hyeonsuk PARK. (2020) The effect of image search, social influence characteristics and anthropomorphism on purchase intention in mobile shopping. Journal of Industrial Distribution & Business 11:6, pages 41-53.
Crossref
Francisco J. Liébana-Cabanillas, Luis-Alberto Casado-Aranda, Diego Gómez-Carmona & Elena Higueras-Castillo. 2020. Impact of Mobile Services on Business Development and E-Commerce. Impact of Mobile Services on Business Development and E-Commerce 48 70 .
Rizwan Raheem Ahmed, Dalia Streimikiene, Gerhard Berchtold, Jolita Vveinhardt, Zahid Ali Channar & Riaz Hussain Soomro. (2019) Effectiveness of Online Digital Media Advertising as A Strategic Tool for Building Brand Sustainability: Evidence from FMCGs and Services Sectors of Pakistan. Sustainability 11:12, pages 3436.
Crossref
Martin Hannibal & Erik S. Rasmussen. 2018. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era. Entrepreneurship, Collaboration, and Innovation in the Modern Business Era 1 21 .
Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva & Juan Sánchez-Fernández. 2018. Mobile Commerce. Mobile Commerce 1448 1486 .
Wilson Ozuem & Bibi Nafiisah Mulloo. 2018. Mobile Commerce. Mobile Commerce 1 18 .
Francisco Liébana-Cabanillas, Francisco Muñoz Leiva & Juan Sánchez Fernández. 2017. Smartphones from an Applied Research Perspective. Smartphones from an Applied Research Perspective.
Demetris Vrontis, Alkis Thrassou & Monaliz Amirkhanpour. (2017) B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies. Technological Forecasting and Social Change 124, pages 271-282.
Crossref
Yu-Hsi Yuan, Sang-Bing Tsai, Chien-Yun Dai, Hsiao-Ming Chen, Wan-Fei Chen, Chia-Huei Wu, Guodong Li & Jiangtao Wang. (2017) An empirical research on relationships between subjective judgement, technology acceptance tendency and knowledge transfer. PLOS ONE 12:9, pages e0183994.
Crossref
Sheng‐Wei Lin. (2016) Identifying the Critical Success Factors and an Optimal Solution for Mobile Technology Adoption in Travel Agencies. International Journal of Tourism Research 19:2, pages 127-144.
Crossref
Kingsley L. Ngange & Primus Beng. (2017) Use of Mobile Phones for Economic Development in Cameroon. Advances in Journalism and Communication 05:02, pages 145-161.
Crossref
Martin Hannibal & Erik S. Rasmussen. 2017. Organizational Culture and Behavior. Organizational Culture and Behavior 649 668 .
Marcelo Royo-Vela & Farina Meyer. 2016. Advertising in New Formats and Media. Advertising in New Formats and Media 211 241 .
Gyaneshwar Singh Kushwaha & Shiv Ratan Agrawal. (2016) The impact of mobile marketing initiatives on customers’ attitudes and behavioural outcomes. Journal of Research in Interactive Marketing 10:3, pages 150-176.
Crossref
Yen-Chun Chou, Howard Hao-Chun Chuang & Benjamin B.M. Shao. (2016) The impact of e-retail characteristics on initiating mobile retail services: A modular innovation perspective. Information & Management 53:4, pages 481-492.
Crossref
Tatjana Apanasevic, Jan Markendahl & Niklas Arvidsson. (2016) Stakeholders ' expectations of mobile payment in retail: lessons from Sweden. International Journal of Bank Marketing 34:1, pages 37-61.
Crossref
Wilson Ozuem & Bibi Nafiisah Mulloo. 2016. Self-Organized Mobile Communication Technologies and Techniques for Network Optimization. Self-Organized Mobile Communication Technologies and Techniques for Network Optimization 356 373 .
Wilson Ozuem & Bibi Nafiisah Mulloo. 2016. Competitive Social Media Marketing Strategies. Competitive Social Media Marketing Strategies 155 172 .
L. Di Pietro, R. Guglielmetti Mugion, G. Mattia, M.F. Renzi & M. Toni. (2015) The Integrated Model on Mobile Payment Acceptance (IMMPA): An empirical application to public transport. Transportation Research Part C: Emerging Technologies 56, pages 463-479.
Crossref
Vladan Ivanović, Marko Gašić & Jelena Simić. (2015) Mobile online reservations as a solution to mobile commerce approaches in tourism. Ekonomski pogledi 17:4, pages 157-170.
Crossref
Varsha Jain & Subhadip Roy. 2015. Encyclopedia of Mobile Phone Behavior. Encyclopedia of Mobile Phone Behavior 1051 1065 .
Chao-Yi Hsueh, Kaung-Hwa Chen & Pei-Ming Chen. (2014) The Exploratory Study of Constructing the Scale for Service Convenience in Mobile APP: The Case of Chain Hotel in Taiwan. The Exploratory Study of Constructing the Scale for Service Convenience in Mobile APP: The Case of Chain Hotel in Taiwan.
Martin Hannibal & Erik S. Rasmussen. (2014) Digital Entrepreneurship in a Traditional Production Firm. International Journal of E-Services and Mobile Applications 6:3, pages 48-66.
Crossref
Richard Boateng, Robert Hinson, Rakiya Galadima & Longe Olumide. (2013) Preliminary insights into the influence of mobile phones in micro-trading activities of market women in Nigeria. Information Development 30:1, pages 32-50.
Crossref
Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva & Juan Sánchez-Fernández. 2014. Electronic Payment Systems for Competitive Advantage in E-Commerce. Electronic Payment Systems for Competitive Advantage in E-Commerce 223 259 .
Gözem Güçeri-Uçar. (2013) Enhancing Mobile Advertising Effectiveness in Turkey through Peer Influence. Journal of Electronic Commerce in Organizations 11:4, pages 1-18.
Crossref
Yvonne O'Connor, Phillip O'Reilly & John O'Donoghue. (2013) M-health infusion by healthcare practitioners in the national health services (NHS). Health Policy and Technology 2:1, pages 26-35.
Crossref
Kevin K. W. Ho. 2013. Strategic Adoption of Technological Innovations. Strategic Adoption of Technological Innovations 249 267 .
Yann Truong. 2013. User Perception and Influencing Factors of Technology in Everyday Life. User Perception and Influencing Factors of Technology in Everyday Life 128 141 .
Arpita Khare & Sapna Rakesh. (2012) Customer Relationship Management through Mobile Technologies. International Journal of Information Systems and Social Change 3:4, pages 65-83.
Crossref
Antero Juntunen, Virpi Kristiina Tuunainen & Sakari Luukkainen. (2012) Critical Business Model Issues in Deploying NFC Technology for Mobile Services. International Journal of E-Services and Mobile Applications 4:3, pages 23-41.
Crossref
Günter Silberer & Sebastian Schulz. 2012. E-Marketing. E-Marketing 324 340 .
Zumrut Ecevit Sati & Burak Oclu. 2012. Advances in Production Management Systems. Value Networks: Innovation, Technologies, and Management. Advances in Production Management Systems. Value Networks: Innovation, Technologies, and Management 526 533 .
Alicia Izquierdo-Yusta, Ma. Cristina Olarte-Pascual & Eva M. Reinares-Lara. 2012. Soft Computing in Management and Business Economics. Soft Computing in Management and Business Economics 297 312 .
Kevin K. W. Ho. (2011) Impact of Prior Usage Experience on the Intention to Adopt 3G Mobile Service for the Youth in Hong Kong. International Journal of Strategic Information Technology and Applications 2:4, pages 1-19.
Crossref
Dong Il Lee & 최승훈. (2011) The Impact of Product Display on Consumers' Evaluation of Usefulness of Product Information in Mobile Shopping. Journal of Product Research 29:5, pages 173-182.
Crossref
Omolola Bankole & Eric Cloete. (2011) Mobile banking: A comparative study of South Africa and Nigeria. Mobile banking: A comparative study of South Africa and Nigeria.
Yann Truong. (2011) Antecedents of Consumer Acceptance of Mobile Television Advertising. International Journal of Technology and Human Interaction 7:3, pages 70-83.
Crossref
이정완 & Samuel Mendlinger. (2011) Empirical Investigation of the Relationship between the Operational Competence of Service Providers and the Use andAdoption of Mobile Commerce. Journal of Distribution Science 9:2, pages 5-12.
Crossref
Hiranjali Ramburn. (2011) Use and adoption of Mobile Data Services in Africa: AnEmpirical Study in Mauritius and South Africa. International Journal of e-Education, e-Business, e-Management and e-Learning.
Crossref
Charis Marentakis & Dimitrios Emiris. (2010) Location aware auctions for tourism services. Journal of Hospitality and Tourism Technology 1:2, pages 121-143.
Crossref
Antero Juntunen, Sakari Luukkainen & Virpi Kristiina Tuunainen. (2010) Deploying NFC Technology for Mobile Ticketing Services Identification of Critical Business Model Issues. Deploying NFC Technology for Mobile Ticketing Services Identification of Critical Business Model Issues.
Winnie Ng Picoto, António Palma-dos-Reis & France Bélanger. (2010) How Does Mobile Business Create Value for Firms?. How Does Mobile Business Create Value for Firms?.
Alireza Faed, Afsaneh Ashouri & Chen Wu. (2010) The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies. The efficient bond among mobile commerce, CRM and E-loyalty to maximise the productivity of companies.
Kaan Varnali & Ayşegül Toker. (2010) Mobile marketing research: The-state-of-the-art. International Journal of Information Management 30:2, pages 144-151.
Crossref
Günter Silberer & Sebastian Schulz. 2010. Handbook of Research on Mobile Marketing Management. Handbook of Research on Mobile Marketing Management 173 189 .
Hua Dai & Prashant C. Palvi. (2009) Mobile commerce adoption in China and the United States. ACM SIGMIS Database: the DATABASE for Advances in Information Systems 40:4, pages 43-61.
Crossref
Jihyun Kim, Yoon Jin Ma & Jihye Park. (2009) Are US consumers ready to adopt mobile technology for fashion goods?. Journal of Fashion Marketing and Management: An International Journal 13:2, pages 215-230.
Crossref
Niina Mallat, Matti Rossi, Virpi Kristiina Tuunainen & Anssi Öörni. (2009) The impact of use context on mobile services acceptance: The case of mobile ticketing. Information & Management 46:3, pages 190-195.
Crossref
Wen-Jang Jih. 2009. Emergent Strategies for E-Business Processes, Services and Implications. Emergent Strategies for E-Business Processes, Services and Implications 294 310 .
Papadopoulos Homer. (2008) Comparative study of “functional” mobile applications. Comparative study of “functional” mobile applications.
Hongyi Chen & Tugrul U. Daim. (2008) Emerging technology assessment. Journal of Technology Management in China 3:2, pages 194-210.
Crossref
Geoff Simmons. (2008) Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing 42:3/4, pages 299-310.
Crossref
Mallat & Tuunainen. (2008) Exploring Merchant Adoption of Mobile Payment Systems: An Empirical Study. e-Service Journal 6:2, pages 24.
Crossref
G. Silberer & S. Schulz. 2008. Erfolgsfaktoren des Mobile Marketing. Erfolgsfaktoren des Mobile Marketing 149 163 .
Amarolinda Zanela Saccol & Nicolau Reinhard. (2007) Tecnologias de informação móveis, sem fio e ubíquas: definições, estado-da-arte e oportunidades de pesquisa. Revista de Administração Contemporânea 11:4, pages 175-198.
Crossref
Süleyman Barutçu. (2008) Attitudes towards mobile marketing tools: A study of Turkish consumers. Journal of Targeting, Measurement and Analysis for Marketing 16:1, pages 26-38.
Crossref
Niina Mallat, Matti Rossi, Virpi Kristiina Tuunainen & Anssi Öörni. (2006) An empirical investigation of mobile ticketing service adoption in public transportation. Personal and Ubiquitous Computing 12:1, pages 57-65.
Crossref
Raymond A. BoadiRichard BoatengRobert HinsonRobert A. Opoku. (2016) Preliminary Insights into M-commerce Adoption in Ghana. Information Development 23:4, pages 253-265.
Crossref
N. Mallat, M. Rossi, V.K. Tuunainen & A. Oorni. (2006) The Impact of Use Situation and Mobility on the Acceptance of Mobile Ticketing Services. The Impact of Use Situation and Mobility on the Acceptance of Mobile Ticketing Services.
Shintaro Okazaki. (2005) Mobile advertising adoption by multinationals. Internet Research 15:2, pages 160-180.
Crossref
N. Mallat & V.K. Tuunainen. (2005) Merchant Adoption of Mobile Payment Systems. Merchant Adoption of Mobile Payment Systems.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.