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Original Articles

The Relationship Between College Students' Schema Regarding Alcohol Use, Their Television Viewing Patterns, and Their Previous Experience With Alcohol

Pages 277-298 | Published online: 10 Dec 2009

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Read on this site (6)

Bryan Usrey, Dayananda Palihawadana, Charalampos Saridakis & Aristeidis Theotokis. (2020) How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising. Journal of Advertising 49:2, pages 125-140.
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Bo YANG & Xinyan Zhao. (2018) TV, Social Media, and College Students’ Binge Drinking Intentions: Moderated Mediation Models. Journal of Health Communication 23:1, pages 61-71.
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Mio Kato, Hirono Ishikawa, Tsuyoshi Okuhara, Masafumi Okada & Takahiro Kiuchi. (2017) Mapping research on health topics presented in prime-time TV dramas in “developed” countries: A literature review. Cogent Social Sciences 3:1.
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Marianne Legreco, Aaron Hess, LindaC. Lederman, Tara Schuwerk & AngelaG. LaValley. (2010) An Innovative Dialogue about College Drinking: Developing an Immediate Response Technology Model for Health Promotion. Communication Education 59:3, pages 389-404.
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Josh Compton. (2006) Serious as a Heart Attack: Health-Related Content of Late-Night Comedy Television. Health Communication 19:2, pages 143-151.
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Articles from other publishers (10)

Sharon Lipperman-Kreda, Sabrina Islam, Kristina Wharton, Laura J. Finan & Sarah D. Kowitt. (2022) Youth tobacco and cannabis use and co-use: Associations with daily exposure to tobacco marketing within activity spaces and by travel patterns. Addictive Behaviors 126, pages 107202.
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Jihyeon Lee & Hanku Kim. (2021) How to survive in advertisement flooding: The effects of schema–product congruity and attribute relevance on advertisement attitude. Journal of Consumer Behaviour 21:2, pages 214-230.
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Lilianna Phan, Darren Mays, Kenneth P Tercyak, Andrea C Johnson, Kathryn Rehberg & Isaac M Lipkus. (2021) Initial development of the Hookah Smoker Scale: Assessing young adults’ mental schemas about hookah “smokers”. Translational Behavioral Medicine 11:1, pages 206-215.
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Isabel María Herrera-Sánchez, Samuel Rueda-Méndez & Silvia Medina-Anzano. (2019) Storytelling in addiction prevention: A basis for developing effective programs from a systematic review. Human Affairs 29:1, pages 32-47.
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Chih-Wei Liu, Shao-Kang Lo, Ai-Yun Hsieh & Yujong Hwang. (2018) Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior. Computers in Human Behavior 86, pages 9-17.
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Ashleigh K. Shelton & Paul Skalski. (2014) Blinded by the light: Illuminating the dark side of social network use through content analysis. Computers in Human Behavior 33, pages 339-348.
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William J. Brown. 2012. The Handbook of Global Health Communication. The Handbook of Global Health Communication 121 143 .
Iman Sharif, Thomas A. Wills & James D. Sargent. (2010) Effect of Visual Media Use on School Performance: A Prospective Study. Journal of Adolescent Health 46:1, pages 52-61.
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Jennifer Stromer-GalleyRosa Mikeal Martey. (2009) Visual spaces, norm governed places: the influence of spatial context online. New Media & Society 11:6, pages 1041-1060.
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Julie L. Andsager, Victoria Bemker, Hong-Lim Choi & Vitalis Torwel. (2016) Perceived Similarity of Exemplar Traits and Behavior. Communication Research 33:1, pages 3-18.
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