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Original Articles

Are Social Norms Campaigns Really Magic Bullets? Assessing the Effects of Students' Misperceptions on Drinking Behavior

Pages 481-497 | Published online: 10 Dec 2009

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (39)

Katrina L. Pariera & Evan Brody. (2023) Encouraging Parental Sexual Communication with Teen Sons: A Social Norms Experiment. Health Communication 38:7, pages 1395-1403.
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Evan K. Perrault, Grace M. Hildenbrand, Tamara F. Loew & William G. Evans. (2020) Evaluation of a university’s smart partying social norms campaign including emoji-style messaging. Journal of Communication in Healthcare 13:1, pages 35-45.
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Tobias Reynolds-Tylus, Andrea Martinez Gonzalez & Brian L. Quick. (2019) The Role of Choice Clustering and Descriptive Norms in Attenuating Psychological Reactance to Water and Energy Conservation Messages. Environmental Communication 13:7, pages 847-863.
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Elon Gersh, Christine M. Lee & Carolyn A. McCarty. (2019) Changes in peer norms as a mediator of reduction in adolescent alcohol use. Substance Use & Misuse 54:10, pages 1611-1617.
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Katrina L. Pariera. (2018) Replication of a Rank-Framed Social Norms Experiment. Communication Studies 69:3, pages 263-271.
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Kami J. Silk, Evan K. Perrault, Samantha A. Nazione, Kristin Pace & Jan Collins-Eaglin. (2017) Evaluation of a Social Norms Approach to a Suicide Prevention Campaign. Journal of Health Communication 22:2, pages 135-142.
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Kathleen L. Egan, Jennifer Toller Erausquin, Jeffrey J. Milroy & David L. Wyrick. (2016) Synthetic Cannabinoid Use and Descriptive Norms among Collegiate Student-Athletes. Journal of Psychoactive Drugs 48:3, pages 166-172.
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Jennifer A. Kam, Janice L. Krieger, Erin D. Basinger & Andrea Figueroa-Caballero. (2016) What do high school students say when they talk to their friends about substance use? Exploring the content of substance-use-specific communication with friends. Health Communication 31:5, pages 522-535.
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Richard Cooke, Mary Dahdah, Paul Norman & David P. French. (2016) How well does the theory of planned behaviour predict alcohol consumption? A systematic review and meta-analysis. Health Psychology Review 10:2, pages 148-167.
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Sarah Dobbins. (2016) Comics in public health: the sociocultural and cognitive influence of narrative on health behaviours. Journal of Graphic Novels and Comics 7:1, pages 35-52.
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Z. Janet Yang. (2015) Predicting Young Adults’ Intentions to Get the H1N1 Vaccine: An Integrated Model. Journal of Health Communication 20:1, pages 69-79.
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BryanE. Denham. (2014) Adolescent Perceptions of Alcohol Risk: Variation by Sex, Race, Student Activity Levels and Parental Communication. Journal of Ethnicity in Substance Abuse 13:4, pages 385-404.
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Uwe Hartung, PeterJ. Schulz & Simone Keller. (2014) A Boomerang Effect of an All-Clear Message on Radiation Risk. Human and Ecological Risk Assessment: An International Journal 20:1, pages 224-241.
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Brooke Weberling McKeever. (2013) From Awareness to Advocacy: Understanding Nonprofit Communication, Participation, and Support. Journal of Public Relations Research 25:4, pages 307-328.
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SaraE. Dieterich, RandallC. Swaim & Fred Beauvais. (2013) The Normative Environment for Drug Use: Comparisons among American Indian and White Adolescents. Journal of Ethnicity in Substance Abuse 12:2, pages 107-123.
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Hye-Jin Paek, Hyun Jung Oh & Thomas Hove. (2012) How Media Campaigns Influence Children's Physical Activity: Expanding the Normative Mechanisms of the Theory of Planned Behavior. Journal of Health Communication 17:8, pages 869-885.
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Hye-Jin Paek & Thomas Hove. (2012) Determinants of Underage College Student Drinking: Implications for Four Major Alcohol Reduction Strategies. Journal of Health Communication 17:6, pages 659-676.
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Amanda Holman & Alan Sillars. (2012) Talk About “Hooking Up”: The Influence of College Student Social Networks on Nonrelationship Sex. Health Communication 27:2, pages 205-216.
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John McAlaney, Bridgette Bewick & Clarissa Hughes. (2011) The international development of the ‘Social Norms’ approach to drug education and prevention. Drugs: Education, Prevention and Policy 18:2, pages 81-89.
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Linda Costigan Lederman. (2010) The Impact of Health Communication on the Culture of College Drinking. Health Communication 25:6-7, pages 603-604.
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Lisa Menegatos, LindaC. Lederman & Aaron Hess. (2010) Friends Don't Let Jane Hook Up Drunk: A Qualitative Analysis of Participation in a Simulation of College Drinking-Related Decisions. Communication Education 59:3, pages 374-388.
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Hye-Jin Paek, Karen Hilyard, Vicki Freimuth, J. Kevin Barge & Michele Mindlin. (2010) Theory-Based Approaches to Understanding Public Emergency Preparedness: Implications for Effective Health and Risk Communication. Journal of Health Communication 15:4, pages 428-444.
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Kathryn Greene, Shelly Campo & SmitaC. Banerjee. (2010) Comparing Normative, Anecdotal, and Statistical Risk Evidence to Discourage Tanning Bed Use. Communication Quarterly 58:2, pages 111-132.
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Hyunyi Cho, Jiyeon So & Jinro Lee. (2009) Personal, Social, and Cultural Correlates of Self-Efficacy Beliefs Among South Korean College Smokers. Health Communication 24:4, pages 337-345.
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CarrollJ. Glynn, MichaelE. Huge & CaroleA. Lunney. (2009) The Influence of Perceived Social Norms on College Students' Intention to Vote. Political Communication 26:1, pages 48-64.
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Victoria Orrego Dunleavy. (2008) An Examination of Descriptive and Injunctive Norm Influence on Intention to Get Drunk. Communication Quarterly 56:4, pages 468-487.
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MarkB. Reed, JamesE. Lange, JulieM. Ketchie & JohnD. Clapp. (2007) The relationship between social identity, normative information, and college student drinking . Social Influence 2:4, pages 269-294.
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LindaC. Lederman, LeaP. Stewart & TravisL. Russ. (2007) Addressing College Drinking through Curriculum Infusion: A Study of the Use of Experience-Based Learning in the Communication Classroom. Communication Education 56:4, pages 476-494.
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Kenzie A. Cameron & Shelly Campo. (2006) Stepping Back from Social Norms Campaigns: Comparing Normative Influences to Other Predictors of Health Behaviors. Health Communication 20:3, pages 277-288.
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Lindsey D. Polonec, Ann Marie Major & L. Erwin Atwood. (2006) Evaluating the Believability and Effectiveness of the Social Norms Message "Most Students Drink 0 to 4 Drinks When They Party". Health Communication 20:1, pages 23-34.
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Shelly Campo & Kenzie A. Cameron. (2006) Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern. Health Communication 19:3, pages 209-219.
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Shelly Campo , Kenzie A. Cameron, Dominique Brossard & M. Somjen Frazer. (2004) Social norms and expectancy violation theories: assessing the effectiveness of health communication campaigns. Communication Monographs 71:4, pages 448-470.
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Chelsie M. Young & Clayton Neighbors. (2019) Incorporating Writing into a Personalized Normative Feedback Intervention to Reduce Problem Drinking Among College Students. Alcoholism: Clinical and Experimental Research 43:5, pages 916-926.
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Alyson J. Crozier. (2019) Step up: Exploring the impact of social prompts on stair use in a university setting. Psychology of Sport and Exercise 41, pages 99-106.
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Jiaying Liu & Rui Shi. (2019) How do Online Comments Affect Perceived Descriptive Norms of E-Cigarette Use? The Role of Quasi-Statistical Sense, Valence Perceptions, and Exposure Dosage. Journal of Computer-Mediated Communication 24:1, pages 1-20.
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Tasha A. Narain, Heather Stuart, Terry Krupa, Sherry Stewart & Keith Dobson. (2018) Questioning the Social Norms Approach for Alcohol Reduction in First-Year Undergraduate Students–A Canadian Perspective. Canadian Journal of Community Mental Health 37:3, pages 145-156.
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Kevin S. Spink, Alyson J. Crozier & Blair Robinson. (2013) Examining the relationship between descriptive norms and perceived effort in adolescent athletes: Effects of different reference groups. Psychology of Sport and Exercise 14:6, pages 813-818.
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M. Margaret Dolcini, Joseph A. Catania, Gary W. Harper, Susan E. Watson, Jonathan M. Ellen & Senna L. Towner. (2012) Norms governing urban African American adolescents' sexual and substance‐using behavior. Journal of Adolescence 36:1, pages 31-43.
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Jennifer N. Engler & Joshua D. Landau. (2011) Source Is Important When Developing a Social Norms Campaign to Combat Academic Dishonesty. Teaching of Psychology 38:1, pages 46-48.
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Mark Manning. (2009) The effects of subjective norms on behaviour in the theory of planned behaviour: A meta-analysis. British Journal of Social Psychology 48:4, pages 649-705.
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Hye-Jin Paek. (2009) Differential Effects of Different Peers: Further Evidence of the Peer Proximity Thesis in Perceived Peer Influence on College Students' Smoking. Journal of Communication 59:3, pages 434-455.
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