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Journal of Public Relations Research Volume 12, 2000 - Issue 1
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Original Articles

A Rhetorical Perspective on the Values of Public Relations: Crossroads and Pathways Toward Concurrence

Robert L. Heath
Pages 69-91 | Published online: 19 Nov 2009

Citations (62)

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Alvin Zhou, Luke W. Capizzo, Tyler G. Page & Elizabeth L. Toth. (2023) Exploring Public Relations Research Topics and Inter-Cluster Dynamics Through Computational Modeling (2010-2020): A Study Based on Two SSCI Journals. Journal of Public Relations Research 35:3, pages 135-161.
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Tiffany D. Gallicano, Olivia Lawless, Abagail M. Higgins, Samira Shaikh & Sara Levens. (2023) The Concentric Firestorm: A Qualitative Study of Black Lives Matter Activism and the COVID-19 Pandemic. Journal of Public Relations Research 35:2, pages 63-85.
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Sarah A. Aghazadeh. (2022) Advocacy and marginality: Considering legitimacy, authenticity, and culture to extend fully functioning society theory. Journal of Public Relations Research 34:6, pages 257-273.
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Danielle Quichocho & Burton St. John. (2022) Locating a narrative paradigm Nexus in the circuit of culture: articulating the anti-proposition 112 public relations campaign in Colorado. Journal of Public Relations Research 34:3-4, pages 135-151.
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Brian J. Bowe, Derek Moscato & Mariam F. Alkazemi. (2021) An appeal to shared values: framing and moral persuasion in the Council on American-Islamic Relations’ press releases. Journal of Public Relations Research 33:1, pages 39-57.
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David E. Clementson & Tong Xie. (2020) Narrative storytelling and anger in crisis communication. Communication Research Reports 37:4, pages 212-221.
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Ben Medeiros. (2019) Evaluating the Reputation Management Industry through the Lens of Public Relations Ethics. Journal of Media Ethics 34:3, pages 160-170.
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Jochen Hoffmann. (2019) Harmonious public relations: a deconstruction of U.S.-based public relations textbooks. Critical Studies in Media Communication 36:3, pages 289-303.
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Minjeong Kang, Jangyul Robert Kim & Heewon Cha. (2018) From concerned citizens to activists: a case study of 2015 South Korean MERS outbreak and the role of dialogic government communication and citizens’ emotions on public activism. Journal of Public Relations Research 30:5-6, pages 202-229.
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Bey-Ling Sha. (2017) Editor’s Essay: Political Tolerance Versus Tolerant Politics. Journal of Public Relations Research 29:5, pages 195-199.
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Gareth Thompson. (2017) Parallels in propaganda? A comparative historical analysis of Islamic State and the Nazi Party. Journal of Public Relations Research 29:1, pages 51-66.
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Adam J. Saffer. (2016) A message-focused measurement of the communication dimension of social capital: Revealing shared meaning in a network of relationships. Journal of Public Relations Research 28:3-4, pages 170-192.
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Charles Marsh. (2014) Public Relations as a Quest for Justice: Resource Dependency, Reputation, and the Philosophy of David Hume. Journal of Mass Media Ethics 29:4, pages 210-224.
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Charles Marsh. (2010) Precepts of Reflective Public Relations: An Isocratean Model. Journal of Public Relations Research 22:4, pages 359-377.
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Mihaela Vorvoreanu. (2008) Website Experience Analysis: A New Research Protocol for Studying Relationship Building on Corporate Websites. Journal of Website Promotion 3:3-4, pages 222-249.
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Arla G. Bernstein & Romney S. Norwood. (2008) Ethnic Differences in Public Participation: The Role of Conflict Communication Styles and Sense of Community. Journal of Intercultural Communication Research 37:2, pages 119-138.
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Karla K. Gower. (2006) Public Relations Research at the Crossroads. Journal of Public Relations Research 18:2, pages 177-190.
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Valerie Terry. (2001) Lobbyists and Their Stories: Classic PR Practitioner Role Models as Functions of Burkean Human Motivations. Journal of Public Relations Research 13:3, pages 235-263.
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Christopher H. Spicer. (2000) Public Relations in a Democratic Society: Value and Values. Journal of Public Relations Research 12:1, pages 115-130.
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Luke Capizzo. (2023) Managing intractability: Wrestling with wicked problems and seeing beyond consensus in public relations. Public Relations Review 49:1, pages 102263.
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Matt C. Hersel. (2022) Fighting with the Fourth Estate: A Theoretical Framework of Organization–Media Rivalry for Narrative Control Following a Transgression. Academy of Management Review 47:3, pages 425-447.
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Josh Compton, Shelley Wigley & Sergei A. Samoilenko. (2021) Inoculation theory and public relations. Public Relations Review 47:5, pages 102116.
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Danielle Quichocho & Burton St. JohnIIIIII. (2020) The Emulation of Conversation: The Public Relations Case against Proposition 112 as a Spectrum of Persuasion. Public Relations Review 46:5, pages 101982.
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Marga Velar-Lera, Susana Herrera-Damas & Patricia González-Aldea. (2020) Uso de Instagram para la comunicación de las marcas de moda de lujo. Palabra Clave 23:4, pages 1-32.
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Mireille Lalancette, Marie-Josée Drolet & Marie-Ève Caty. (2020) Advocacy et nouveaux modes managériaux : le rôle politique de deux ordres professionnels de la santéAdvocacy and New Managerial Modes: the Political Role of Two Health Professional Associations. Communiquer. Revue de communication sociale et publique:29, pages 39-60.
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David E. Clementson. (2020) Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication. Public Relations Review 46:2, pages 101889.
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Scott Davidson. (2020) Made by a human like you or me: Back to the Greek classics to further develop the rhetorical paradigm of public relations. Public Relations Review 46:1, pages 101888.
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Brigitta R. Brunner & Amber M. K. Smallwood. (2019) Prioritizing public interest in public relations: Public interest relations. Public Relations Inquiry 8:3, pages 245-264.
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Derek Moscato. (2019) The metanarrative of rural environmentalism: Rhetorical activism in Bold Nebraska’s Harvest the Hope. Public Relations Inquiry 8:1, pages 23-47.
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Brody J. Ruihley, Jason Simmons, Andrew C. Billings & Rich Calabrese. (2018) Fantasy Breakdown: A Case Study on Organizational Crisis Communication and Stakeholder Reaction During Mass Product Failure. International Journal of Sport Communication 11:4, pages 552-572.
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Luke Capizzo. (2018) Reimagining dialogue in public relations: Bakhtin and open dialogue in the public sphere. Public Relations Review 44:4, pages 523-532.
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Charles Marsh. (2018) Indirect reciprocity and reputation management: Interdisciplinary findings from evolutionary biology and economics. Public Relations Review 44:4, pages 463-470.
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Chantal Francœur. (2018) L’augmentation de contenu venant des relations publiques dans les nouvelles québécoises entre 1988 et 2016 : le cas de six quotidiensThe Rise of Public Relations Content in Quebec News Between 1988 and 2016: The Case of Six Daily Newspapers. Communiquer. Revue de communication sociale et publique:23, pages 61-79.
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Robert L Heath & Winni JohansenStacey L. Connaughton. 2018. The International Encyclopedia of Strategic Communication. The International Encyclopedia of Strategic Communication 1 12 .
Robert L Heath & Winni JohansenOlaf Hoffjann. 2018. The International Encyclopedia of Strategic Communication. The International Encyclopedia of Strategic Communication 1 9 .
Robert L. Heath & Øyvind Ihlen. 2018. The Handbook of Organizational Rhetoric and Communication. The Handbook of Organizational Rhetoric and Communication 51 66 .
Heidi Hatfield Edwards. 2018. The Handbook of Organizational Rhetoric and Communication. The Handbook of Organizational Rhetoric and Communication 373 382 .
Adam J. Saffer. 2018. The Handbook of Communication Engagement. The Handbook of Communication Engagement 285 299 .
César García. (2018) The Power of Myths and Storytelling in Nation Building: The Campaign for the Independence of Catalonia from Spain (2012–2015). Canadian Journal of Communication 43:2, pages 281-296.
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Gareth Thompson. (2017) Extremes of Engagement: The post-classical public relations of the Islamic State. Public Relations Review 43:5, pages 915-924.
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Scott Davidson. (2017) Public affairs practice and lobbying inequality: Reform and regulation of the influence game. Journal of Public Affairs 17:4, pages e1665.
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Gareth Thompson. (2016) Public relations interactions with Wikipedia. Journal of Communication Management 20:1, pages 4-20.
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Michael L. Kent. (2015) The power of storytelling in public relations: Introducing the 20 master plots. Public Relations Review 41:4, pages 480-489.
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Chantal Francoeur. (2014) Les répertoires interprétatifs des journalistes discutant de leurs liens avec les relations publiques : les paradoxes et contradictions réconciliéesThe journalists’ interpretative index when discussing about their links with public relations: reconciled paradoxes and contradictions. Communication et organisation:46, pages 225-248.
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Ian Somerville & Shane Kirby. (2012) Public relations and the Northern Ireland peace process: Dissemination, reconciliation and the ‘Good Friday Agreement’ referendum campaign. Public Relations Inquiry 1:3, pages 231-255.
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Ashli Quesinberry Stokes & Damion Waymer. (2011) The good organization communicating well: Teaching rhetoric in the public relations classroom. Public Relations Review 37:5, pages 441-449.
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Øyvind Ihlen. (2011) On Barnyard Scrambles: Toward a Rhetoric of Public Relations. Management Communication Quarterly 25:3, pages 455-473.
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Magda Pieczka. (2011) Public relations as dialogic expertise?. Journal of Communication Management 15:2, pages 108-124.
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남화정 & ChaHeewon. (2011) The Effects of Dialogic Communication on Customer Satisfaction and Loyalty in Corporate Blogs : Focus on Comparing This with Perceived Interactivity. Journal of Public Relations 15:2, pages 40-82.
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Juyan Zhang. (2010) Exploring rhetoric of public diplomacy in the mixed-motive situation: Using the case of President Obama's ‘nuclear-free world’ speech in Prague. Place Branding and Public Diplomacy 6:4, pages 287-299.
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Lance Porter. (2010) Communicating for the good of the state: A post-symmetrical polemic on persuasion in ethical public relations. Public Relations Review 36:2, pages 127-133.
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Michael D. Pfarrer, Katherine A. Decelles, Ken G. Smith & M. Susan Taylor. (2008) After the Fall: Reintegrating the Corrupt Organization. Academy of Management Review 33:3, pages 730-749.
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Heidi Hatfield EdwardsPeggy J. Kreshel. (2008) An Audience Interpretation of Corporate Communication in a Cause-Related Corporate Outreach Event: The Avon Breast Cancer 3-Day Walk. Journalism & Communication Monographs 10:2, pages 175-244.
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Krishnamurthy Sriramesh. 2008. Public Relations Research. Public Relations Research 409 425 .
Judy Motion & Bill Doolin. (2016) Out of the laboratory: scientists’ discursive practices in their encounters with activists. Discourse Studies 9:1, pages 63-85.
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Heidi Hatfield Edwards. (2006) A Rhetorical Typology for Studying the Audience Role in Public Relations Communication: The Avon 3-Day Disruption as Exemplar. Journal of Communication 56:4, pages 836-860.
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Mihaela Vorvoreanu. (2006) Online organization–public relationships: An experience-centered approach. Public Relations Review 32:4, pages 395-401.
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Bernard Dagenais. (2004) Les relations publiques, véritable instrument de démocratie. Communication:Vol. 23/1, pages 19-40.
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Janet A. Bridges. (2004) Corporate Issues Campaigns: Six Theoretical Approaches. Communication Theory 14:1, pages 51-77.
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Øyvind Ihlen. (2006) Rhetoric and resources: notes for a new approach to public relations and issues management. Journal of Public Affairs 2:4, pages 259-269.
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Michael L. Kent & Maureen Taylor. (2002) Toward a dialogic theory of public relations. Public Relations Review 28:1, pages 21-37.
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Priscilla Murphy. (2000) Symmetry, contingency, complexity: Accommodating uncertainty in public relations theory. Public Relations Review 26:4, pages 447-462.
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