Citations (8)
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Read on this site (3)
Anke Wonneberger & Sandra Jacobs. (2016) Mass Media Orientation and External Communication Strategies: Exploring Organisational Differences. International Journal of Strategic Communication 10:5, pages 368-386.
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Piet Verhoeven, Ansgar Zerfass & Ralph Tench. (2011) Strategic Orientation of Communication Professionals in Europe. International Journal of Strategic Communication 5:2, pages 95-117.
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Richard Hofstetter. (2008) Use of Scanning Research in Decision Making: An Examination of the Environmental Imperative and Power-Control Perspective. Journal of Public Relations Research 21:1, pages 51-70.
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Articles from other publishers (5)
Ansgar Zerfass, Dejan Verčič & Sophia Charlotte Volk. (2017) Communication evaluation and measurement. Corporate Communications: An International Journal 22:1, pages 2-18.
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Edward T. VieiraJr.Jr. & Susan Grantham. (2014) Defining public relations roles in the U.S.A. using cluster analysis. Public Relations Review 40:1, pages 60-68.
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James Kiwanuka‐Tondo, Kelly Fudge Albada, Richard D. Waters, Jessica Katz Jameson & Mark Hamilton. (2013) AIDS communication campaigns in Uganda. Journal of Communication Management 17:1, pages 5-23.
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Bey-Ling Sha. (2011) Accredited vs. non-accredited: The polarization of practitioners in the public relations profession. Public Relations Review 37:2, pages 121-128.
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Kirk Hallahan. (2001) Improving public relations web sites through usability research. Public Relations Review 27:2, pages 223-239.
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